Take two

Pirelli has produced another short film/ad, "Mission Zero," directed by Kathryn Bigelow and starring Uma Thurman and the Ultimate P Zero tire. It's no Point Break.

Sasha Frere-Jones analyzes the appeal of Arcade Fire in this week's New Yorker. Their latest album Neon Bible streets March 6.

Technorati Tags: ad, advertising, film, movies, music, newyorker, products, video