American modernism, Silicon Valley style

Jobs went further, however, he managed to create products that were designed like Porsches and made them available to everyone, via High Tech that transcended stylistic elements. An Apple product really was high technology and its form followed function, it went beyond the Porsche analogy by being truly fit for purpose in a way that a Porsche couldn’t, being a car designed for a speed that you weren’t allowed to drive. Silicon Valley capitalism had arguably delivered what the Soviets had dreamed of and failed, modernism for the masses. An iPhone really is the best phone you can buy at any price. To paraphrase Andy Warhol: Lady Gaga uses an iPhone, and just think, you can have an iPhone too. An iPhone is an iPhone and no amount of money can get you a better phone. This was what American modernism was about.

David Galbraith sees Steve Jobs and Donald Norman as kindred design spirirts. Norman has been commisioned to design Apple's new headquarters.

In a broader sense, Silicon Valley has minimized the value of scarcity, and in such a world, elevated the value of curation the retention of such curation. The web and services like YouTube, Spotify, and Google Books have unlocked previously rare and inaccessible content for everyone with an internet connection. It's an overwhelming mountain of content, and that's why microblogs like Twitter or Tumblr do such great business as ways to point a telescope at things we should pay attention to.