One of the ascendant blogs last year was OkTrends, the data analysis blog of dating site OkCupid. Two of the most discussed posts last year were "The REAL stuff white people like" and "Gay Sex vs. Straight Sex."

They're sprinting out of the gates in the new year with another gem: The Mathematics of Beauty. Feels like research Malcolm Gladwell will resummarize in a New Yorker article in about a year and a half.