Just what about Design Within Reach is within reach?
They win the prize over the Nieman Marcus Christmas book for "paper catalog found on the most coffee tables in homes of people who've never been able to afford anything from the catalog." And by the way, that coffee table that the catalog is sitting on? Not from Design Within Reach.
Well, at least the Design Within Reach catalog, unlike the Neiman Marcus Christmas book, is free. That's the only thing within my reach.