Red announcement

UPDATE: Here's the news. A lot to absorb, but basically, Red is going to turn their entire product line into a modularized model so you can slowly upgrade over time rather than having to buy entirely new cameras over time. The number of sensors from the company is growing like rabbits and will include a 617-sized sensor in the future! Lastly, they're building a Red 3D camera which looks unbelievably cool.


Tomorrow, Red, the digital cinema company, is announcing something big about their upcoming 3K and 5K cameras, Scarlet and Epic. They've posted a countdown timer on their homepage.

Jim Jannard, company founder, has been building up the announcements in the Red user forums.

We will announce the new Scarlet and Epic programs on Thursday Nov. 13th.

I want to say that no one has any idea how incredible this announcement will be. Call this hype... please. I am quite sure that the announcement will be called a "scam". Should be a lot of fun to hear the reactions. I can't wait.


Not many companies do a better job of publicizing themselves with no PR department than Red. Jannard's honesty and participation in user forums is refreshing.