Before The Transformers opening night showing, a trailer played for a J.J. Abrams movie coming out Jan 18, 2008. There's a teaser website for the movie that consists, right now, of just a single photo. The movie is known right now just by the internal name Cloverfield. The trailer made a brief appearance on YouTube before Paramount launched a lightning bolt of a lawyer and smote it into the ether. It looks to be some monster attack on NYC movie, but shot with handheld camcorders from the perspective of people on the ground. Creative trailer.

So to see the trailer, you have to go sit through The Transformers. I can't in good conscience recommend that, but I do suspect that if the Transformers played a big role in your childhood, you will get some pleasure from watching in the company of fellow Transformer-philes. Otherwise, it will probably strike you as the silliest use of someone else's $150 million.

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People are being deceived by SPF ratings and false labels on sunscreens and getting burned. Sunscreens are tested by applying 2 milligrams per square centimeter of body, so you should apply about two ounces to cover your body. But most people put on much less. A shortcut offered in this article is "Apply about a teaspoon of sunscreen to your face and a shot glass of it to your body."

Here's a list of the best sunscreens. Darn, I guess my Neutrogena Sunblock isn't that hot at UVA protection after all. This stuff is important to me now that I live in the land of perfect weather. It has been about 75 degrees and sunny for nine thousand days straight now.

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T-Mobile is launching a cellphone service in which you can make calls for free when your phone can connect to a T-Mobile wi-fi hot spot. It's a good thing for consumers when data streams start to merge. With this and Apple's entry into the handset market, perhaps the mobile phone industry will get a kick start. It's about time competition improved cell phone devices, services, and prices.

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Whoa! David Pogue, branching out into musical comedy.

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