Tyler Cowen

The one-two punch of Freakonomics and the weblog has turned economics into a sexy profession. Few have gained more than Tyler Cowen, one of the economists who write at one of the most consistently fascinating blogs on the web, Marginal Revolution. New York Magazine did a profile of Cowen on the eve of the release of his book Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist.

Many readers have just finished or are currently engrossed in the new Harry Potter book, but I'm much more excited for Cowen's book to arrive from Amazon.com.

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