Malcolm Gladwell on the Superbowl

Always a strange convergence of my personal interests when Malcolm Gladwell pops up on

And he even mentions The Sports Guy in the interview. Universes are colliding! Gladwell applies some the wisdom he gleaned while writing Blink to the Superbowl and advises the Eagles to run more no-huddle against the Pats. Makes sense to me. It always seems like offenses go no huddle just before the half or at the end of games when trying to catch up and suddenly march up the field. On the other hand, I feel like defenses should disguise coverages and switch formations more often before the snap. Why line up and give someone like Peyton Manning time to read you over and audible?