I received an e-mail ad (read: spam) from Snapfish plugging their new partner, The top portion of the ad is below.

Now I try to avoid sanctimony here as much as possible, but that ad strikes me as extremely distasteful, especially in a time when a lot of people are trying to recover from some cataclysmic hurricanes and earthquakes. After having lost a home in a natural disaster, the loss of some home videos is not top of mind, and trying to capitalize on such associations to push a commercial service is insensitive. Furthermore, placing the photo of that young child at the lower right of that ad, just after "destroy a lifetime of memories," implies that in not preserving your videos with or similar services, you're somehow putting your own child at risk.
I'd be amazed if this passed through more than one level of signoff.