More commercials

New theatrical trailer for The Matrix Revolutions. Supposedly, the new trailer for Lord of the Rings: Return of the King is playing before some New Line movies like Secondhand Lions. So ladies, if your date looks at his watch and then mysteriously disappears partway through some chick flick for about three minutes...
Why are they called trailers when they're shown before the movie? In olden times, these commercials for coming attractions were shown after the feature film. Movie execs finally wisened up and realized it would be a lot smarter to play these ads before everyone had cleared out of the theater, when they had a captive audience.