The print version can serve as toilet paper, too

The NYTimes online archive is not an attractive offering. I wanted to read this old article on how studies of how customers make brand choices might illuminate the affirmative action debate. To read a single article, you have to pay $2.95, and if you buy a 25 article multi-pack it comes to $1.05 per article, but the multi-pack expires after 6 months.
Considering you can buy an entire issue for a buck, $1.05 for a single article seems ridiculous. If their goal is to drive all of us to libraries to use those old microfiche machines, they're doing a good job. More likely is that their online division is clueless.