Self-destructing DVDs lived up to their name. Their poor consumer reception seemed eminently predictable, if not by common sense or consumer empathy, then perhaps using neuromarketing.
Neuromarketing?! Yep. Using an MRI, researchers can monitor your reaction to advertising and products at a neurological level. At least one company specializes in this field now, and oh doesn't their scientific-sounding jargon tickle and tempt the ears of marketers. It's straight out of sci-fi, and the company plans to apply their strategy to create motion pictures as well.