The price of love

A popular link among weblogs now. Call it matchmaking in the 21st century.
For $78,000, get set up with intel and a series of coincidental meetings with your dream date. I have no idea if this is for real, but I do know that there are cheaper ways to do this. Whatever happened to asking her friends, or your friends, to help you out. Are we so lazy in the modern world that we need to outsource our own stalking?
I doubt this is serious, but even if it is, it's humorous, especially the FAQ. It includes such standard business cliches as the first mover advantage:
"As industry initiators, we are in a strong position to capitalize on our domination of this market -- a robustly growing market, if our experience is anything to go by."
Or this question and answer, which seems quite sensible:
Q. Even if the subject and I do fall in love, won't it be a hollow love, having been artificially engineered?
A. No, no, no. We do not provide the love that arises between the two of you. We merely help you overcome the various societal obstacles that make the coming together of two human beings in modern society so difficult.
Getting to know someone and falling in love with someone thanks to an engineered coincidence is, if anything, more laudable than meeting someone via an authentic coincidence, as you had to work hard to make it happen. And there is no reason why some people should be the luck-prone beneficiaries of coincidences and others not.

A natural evolution of Serendipity, in which a hack screenwriter designs the coincidences which bring attractive actors John Cusack and Kate Beckinsale together.
Come to think of it, somewhere in this there's a movie waiting to be made. A more ruthless version of J. Lo's The Wedding Planner.