Dear Airbnb

"Dear SF Tax Collector,
You know the $12 million in hotel taxes?
Don't spend it all in one place.
Love, Airbnb"
 
"Dear Public Works,
Please use the $12 million in hotel taxes to build more bike lanes, like this one.
Love, Airbnb"
 
"Dear Board of Education,
Please use some of the $12 million in hotel taxes to keep art in schools.
Love, Airbnb"
 
"Dear Public Library System,
We hope you use some of the $12 million in hotel taxes to keep the library open later.
Love, Airbnb"
 

Those are some of the by now legendary and misguided ads by Airbnb that went up last week and came down just as quickly after the understandable public backlash. AdWeek reports the ads were from Airbnb's agency of record TBWA\Chiat\Day L.A. which is surprising as they've done some legendary campaigns in the past, especially for Apple, their one time prized client.

Still, Airbnb is the client, and the client has to sign off on all this. It's on them for approving this incredibly smug and tone deaf campaign. One of the serious challenges companies like Airbnb and Uber have to battle is regulatory capture, but they have so many consumers who love their services that they really only need to make it clear that government officials might take away their offerings to rally a formidable wave of public support.

And yet almost all the Airbnb ads I've seen come across as really odd and cult-like. It's already strange enough sleeping on someone's sofa, the last thing the public needs is to be reminded of it. If I were Airbnb I'd be doing everything possible to make the service seem normal and more smart relative to the alternatives. My suspicion: some creative director is trying to be too clever by half.

An engineering theory of the Volkswagen scandal

Paul Kedrosky in The New Yorker:

In a powerful book about the disintegration, immediately after launch, of the Challenger space shuttle, which killed seven astronauts in January of 1986, the sociologist Diane Vaughan described a phenomenon inside engineering organizations that she called the “normalization of deviance.” In such cultures, she argued, there can be a tendency to slowly and progressively create rationales that justify ever-riskier behaviors. Starting in 1983, the Challenger shuttle had been through nine successful launches, in progressively lower ambient temperatures, across the years. Each time the launch team got away with a lower-temperature launch, Vaughan argued, engineers noted the deviance, then decided it wasn’t sufficiently different from what they had done before to constitute a problem. They effectively declared the mildly abnormal normal, making deviant behavior acceptable, right up until the moment when, after the shuttle launched on a particularly cold Florida morning in 1986, its O-rings failed catastrophically and the ship broke apart.
 
If the same pattern proves to have played out at Volkswagen, then the scandal may well have begun with a few lines of engine-tuning software. Perhaps it started with tweaks that optimized some aspect of diesel performance and then evolved over time: detect this, change that, optimize something else. At every step, the software changes might have seemed to be a slight “improvement” on what came before, but at no one step would it necessarily have felt like a vast, emissions-fixing conspiracy by Volkswagen engineers, or been identified by Volkswagen executives. Instead, it would have slowly and insidiously led to the development of the defeat device and its inclusion in cars that were sold to consumers.
 
If this was, in fact, the case, then Horn was basically right that engineers were responsible. The scandal wouldn’t have been caused by a few rogue engineers, though, so much as by the nature of engineering organizations themselves. Faced with an expensively engineered diesel engine that couldn’t meet strict emissions standards, Volkswagen engineers “tuned” their engine software. And they kept on tuning it, normalizing deviance along the way, until they were far from where they started, to the point of gaming the emissions tests by detecting test conditions and re-calibrating the engine accordingly on the fly.
 

My uncle who works in aerospace/aeronautics has long told me that most of the public has no idea how far the Space Shuttle program were pushing the boundaries of what was possible.

Encouraging to see Kedrosky get a byline in The New Yorker. Om Malik has a piece in The New Yorker on Jack Dorsey's return to Twitter. I love The New Yorker, but their coverage of the tech industry has occasionally struck me as a bit biased (part of the larger East Coast/West Coast culture war, with Silicon Valley in the role of the nouveau riche). I'm encouraged to see their stable of tech voices broadening.

The case for opening borders

The overwhelming majority of would-be immigrants want little more than to make a better life for themselves and their families by moving to economic opportunity and participating in peaceful, voluntary trade. But lawmakers and heads of state quash these dreams with state-sanctioned violence—forced repatriation, involuntary detention, or worse—often while paying lip service to “huddled masses yearning to breathe free.”
 
Wage differences are a revealing metric of border discrimination. When a worker from a poorer country moves to a richer one, her wages might double, triple, or rise even tenfold. These extreme wage differences reflect restrictions as stifling as the laws that separated white and black South Africans at the height of Apartheid. Geographical differences in wages also signal opportunity—for financially empowering the migrants, of course, but also for increasing total world output. On the other side of discrimination lies untapped potential. Economists have estimated that a world of open borders would double world GDP.
 
Even relatively small increases in immigration flows can have enormous benefits. If the developed world were to take in enough immigrants to enlarge its labor force by a mere one percent, it is estimated that the additional economic value created would be worth more to the migrants than all of the world’s official foreign aid combined. Immigration is the greatest anti-poverty program ever devised.
 

Alex Tabarrok makes the case for opening borders, and it's a strong one. The ultimate NIMBY-ism isn't at the city level, it's at a national level. “Give me your tired, your poor, your huddled masses yearning to breathe free,” but just a few of them, the rest, the masses, they're on their own.

I would not be where I am today had my parents not come to the United States from Taiwan when my dad entered graduate school. Go back further, and my parents were lucky to be able to migrate to Taiwan during the turmoil in the 50's in China. I'm entirely the product of a long line of good fortune.

As noted in Good Luck Being Born Tomorrow, which I've linked to before:

97% of people born tomorrow will be in a country that is authoritarian, communist, doesn’t support same sex marriage, does not allow abortion, supports capital punishment or has seen over ten thousand deaths in recent armed conflicts. Good luck!
 

If you were reborn tomorrow, assigned randomly to be one of the babies born somewhere in the world, your odds of being as fortunate as you are now (I assume you are one of the lucky ones given you're reading this post) are worse than the odds of flipping a coin and drawing heads. A lot worse.

To believe that those not as fortunate deserve no chance to improve their lot, that takes a deep sense of privilege. As Tabarrok notes:

What moral theory justifies using wire, wall, and weapon to prevent people from moving to opportunity? What moral theory justifies using tools of exclusion to prevent people from exercising their right to vote with their feet?
 
No standard moral framework, be it utilitarian, libertarian, egalitarian, Rawlsian, Christian, or any other well-developed perspective, regards people from foreign lands as less entitled to exercise their rights—or as inherently possessing less moral worth—than people lucky to have been born in the right place at the right time. Nationalism, of course, discounts the rights, interests, and moral value of “the Other, but this disposition is inconsistent with our fundamental moral teachings and beliefs.
 
Freedom of movement is a basic human right. Thus the Universal Declaration of Human Rights belies its name when it proclaims this right only “within the borders of each state.” Human rights do not stop at the border.Today, we treat as pariahs those governments that refuse to let their people exit. I look forward to the day when we treat as pariahs those governments that refuse to let people enter.

The Good Dinosaur

But there was absolutely no way to do the number of sequences featuring big landscape shots that Sohn wanted, using Pixar’s traditional process, said Munier. They couldn’t design and render that much landscape in the time they had. And meanwhile, Sohn had fallen in love with the Jackson Valley on his research trips to Wyoming, and basically wanted to set the film there.
 
Enter the U.S. Geological Survey, which posts incredible amounts of topographical data to its website—including the height above sea level of all of the land features, and lots of satellite images. So Munier and his team tried downloading a lot of the USGS data and putting it into their computer, and then using that to “render” the real-life landscape. And it worked: They were able to take a classic Ansel Adams photograph of the Grand Tetons and duplicate it pretty closely using their computer-generated landscape. And with this data, they could point a digital “camera” anywhere, in a 360-degree rotation, and get an image.
 
“We ended up downloading over 65,000 square miles of USGS data,” said Munier. This “gave us the sense of scope for [Arlo’s] journey in the film.”
 

Informative Charlie Jane Anders' piece on the making of the Pixar movie The Good Dinosaur out this Thanksgiving. Because Pixar pushes on the bleeding edge of what's possible with technology,  each of their movies reflects a bit of what's just possible during the several years prior to release, though never at the expense of story.

Judging by the trailers, they've achieved a new level of photorealism in landscapes. Just watching it on my retina MBP, some of those trees and leaves and grass look just a penny short of real. If you removed the characters, who are rendered more cartoonish in style, and imagine an environment like this rendered in virtual reality at that resolution (not possible today, but not far future anymore), you can almost see how someone might choose the blue pill.

Star Wars Battlefront

I haven't played a video game in years. I don't miss it, though some of the virtual reality games I've demoed recently are so immersive that the novelty could lure me back in. Console games, though? That time of my life may have passed for good.

But then I watched this promo video for Star Wars Battlefront with my brother, and, well, my heart started to race. And then at 4:34 of the video, something happens that made me gasp, and a few seconds later my brother and I were screaming like idiots and searching online for the best deal on a Playstation 4.

I'm setting aside a bond now as a reservation for down payment when the virtual reality version of a Star Wars game comes to pass and I don my goggles and hand controllers to march into a lightsaber battle. It may be the most enticing reason for me to maintain some level of flexibility and physical agility as the years go by.

In Star Wars™ Battlefront™ you can battle in epic 40 multiplayer battles reminiscent of The Battle of Hoth. As the Empire, you must accompany AT-AT walkers as they march towards the Rebel base to destroy it. And as a Rebel, you must do everything you can to stop them.