The morphology of the Rocky movies

Cool interactive visualization of the plot structure of the six Rocky movies. Dragging the sliders across the timeline of each movie allows you to see a thumbnail frame from the movie at that moment.

There are, in fact, only a few basic narrative elements that make up the formula for all six Rocky films. Using empirical data collection (i.e. watching the six movies over six days straight), Rocky Morphology analyzes the Rocky series in order to identify its key narrative elements.

It’s interesting to see the battle between dialogue, montage and fighting throughout each film. Dialogue beats out training and fighting in the first two Rocky films, but fighting and montage occupy the most time in Rocky III and Rocky IV. Rocky V favors dialogue over fighting — undisputedly slowing its pace next to the previous films. In the final round, Rocky sticks with dialogue over fighting but — “it ain’t over ‘till it’s over” — Rocky delivers one last montage and fight scene to close out the series and complete the Rocky Morphology.
 

Amazon has X-ray for movies powered by IMDb, but it's still largely metadata about actors. Eventually perhaps they'll have a version of X-ray for video that is more like what they have for books. That is, you'd be able to tap a character and get a visual timeline of every moment of the movie that character is onscreen.

Are top tennis players aging more gracefully?

It was once a truism in pro tennis that you were over the hill at age 30. Consider, though, Roger Federer (32) and Serena Williams (33), to take two recent pro tennis players still competing at the highest levels.

Analysis indicates they are not anomalies.

In this paper, I investigate aging patterns among top ATP singles players between 1991 and 2012 and consider how surface effects, career length, and age at peak performance have influenced aging trends. Following a decade and a half of little change, the average age of top singles players has increased at a pace of 0.34 years per season since the mid-2000s, reaching an all-time high of 27.9 years in 2012. Underlying this age shift was a coincident rise in the proportion of 30-and-overs (29% in 2012) and the virtual elimination of teenagers from the top 100 (0% in 2012). Because the typical age players begin competing professionally has varied little from 18 years in the past two decades, career length has increased in step with player age. Demographics among top players on each of today’s major surfaces indicate that parallel aging trends have occurred on clay, grass, and hard court from the late 2000s forward. As a result of the changing age demographic over the past decade, the age of tennis’s highest-ranked singles players is now comparable to the age of elite long-distance runners. This evolution likely reflects changes in tennis play that have made endurance and fitness increasingly essential for winning success.

Lego

It's a phenomenal success story for the Danish firm, which almost went under less than 10 years ago amid dropping sales and dire predictions that digital-savvy kids would no longer want to play with plastic building bricks – even when they come in 51 colours.

But Lego is seeing a massive resurgence in popularity. There are now 86 Lego bricks for every person on earth, with around seven sets sold every second, while the 400 million tyres that are produced each year for them makes it the world's biggest tyre manufacturer. The Chinese are catching the bug in such numbers that a Lego factory is to be built there this year. Adults are returning to their childhood favourite in droves. They even have a name, "Afols" (adult fans of Lego).
 

More on Lego here. I saw The Lego Movie last weekend on the recommendation of many people who'd seen it, and it was more fun than I'd expect from ostensibly a kids movie. It both pokes fun at product placement (at times the real life part numbers of individual pieces flash on screen as they're being assembled into something) and yet revels in being a movie-length commercial for Lego toys. It may be the longest and most effective native advertising I've ever seen. The kids in the audience at the showing I attended were practically foaming at the mouth they were so ready to leave the theater right at that moment and snap up any and all of the Lego sets shown on screen. That contradiction at the heart of the movie is so brazen I was both uncomfortable and duly impressed.

Though I'm no expert on the subject, I believe that Lego is the most successful toy of all time. I know many children who have yet to see the Star Wars movies who are rabid fans of the mythology purely through their interaction with Star Wars Lego sets. Lego has become not just a toy but a conduit of mythologies, and that's just one reason it's survived to entertain several generations of kids.

Despite its patents having expired years ago, Lego still dominates in market share and commands a healthy price premium. If you ever wanted to understand the economics of intellectual capital, like the value of licensing franchises like Star Wars or Batman, look no further than the gross margin on your average Lego set:

Thirteen sets themed around the movie are in shops now. Lego is not cheap and prides itself on a reputation for quality, although Robertson points to the fact that the cost of the plastic used is under $1 a kilo, while, once it reaches a Lego set, it is worth around $75 a kilo.
 

75X value creation! That's before you start counting the boatloads of cash from the movie (and all the inevitable sequels to come).

The digitization of signaling

Another factor chipping away at teenage retailers may be the shifting priorities among young people. Where clothing was once the key to signaling a teenager’s identity, other items may have become more important and now compete for their dollars.

“Probably the most important thing a teenage boy has is his smartphone,” said Richard Jaffe, an analyst at Stifel Nicolaus. “Second, is probably his sneakers. Third, maybe, we get to his jeans.”
 

From the NYTimes on the struggles of clothing retailers focused on the teen market, like Abercrombie and Fitch.

It makes sense that if we spend more of our time immersed in the world of information that we'd shift some of our signaling efforts from the physical world to the digital one. From purely a leverage perspective, shooting, editing, and posting one photo of yourself to Instagram or Facebook or carefully crafting one tweet or Facebook status update might reach more of an audience than, say, the outfit you choose to wear that day.

It both amazes me and doesn't surprise me at all how many people choose a custom cover photo for their Facebook timeline. Think about how many otherwise modest people you know who retweet tweets that are complimentary of themselves. In the shift to digital signaling new norms have formed.