Evaluating mobile map designs

I saw a few links to this recent comparison by Justin O'Beirne of the designs of Apple Maps vs. Google Maps. In it was a link to previous comparisons he made about a year ago. If you're into maps and design, it's a fairly quick read with a lot of useful time series screenshots from both applications to serve as reference points for those who don't open both apps regularly.

However, the entire evaluation seems to come from a perspective at odds with how the apps are actually used. O'Beirne's focus is on evaluating these applications from a cartographic standpoint, almost as if they're successors to old wall-hanging maps or giant road atlases like the ones my dad used to plot out our family road trips when we weren't wealthy enough to fly around the U.S. 

The entire analysis is of how the maps look when the user hasn't entered any destination to navigate to (what I'll just refer to as the default map mode). Since most people use these apps as real-time navigation aids, especially while driving, the views O'Beirne dissects feel like edge cases (that's my hypothesis, of course; if someone out there who has actual data on % of time these apps are used for navigation versus not, I'd love to hear it, even if it's just directional to help frame the magnitude).

For example, much of O'Beirne's ink is spent on each application's road labels, often at really zoomed out levels of the map. I can't remember the last time I looked at any mobile mapping app at the eighth level of zoom, I've probably only spent a few minutes of my life in total in all of these apps at that level of the geographic hierarchy, and only to answer a trivia question or when visiting some region of the world on vacation.

What would be of greater utility to me, and what I've yet to find, is a design comparison of all the major mapping apps as navigation aids, a dissection of the UX in what I'll call their navigation modes. Such an analysis would be even more useful if it included Waze, which doesn't have the market share of Apple or Google Maps but which is popular among a certain set of drivers for its unique approach to evaluating traffic, among other things.

Such a comparison should analyze the visual comprehensibility of each app in navigation mode, which is very different from their default map views. How are roads depicted, what landmarks are shown, how clear is the selected path when seen only in the occasional sidelong glance while driving, which is about as much visual engagement as a user can offer if operating a 3,500 pound vehicle. How does the app balance textual information with the visualization of the roads ahead, and what other POI's or real world objects are shown? Waze, for example, shows me other Waze users in different forms depending on how many miles they've driven in the app and which visual avatars they've chosen.

Of course, the quality of the actual route would be paramount. It's difficult for a single driver to do A/B comparisons, but I still hope that someday someone will start running regular tests in which different cars, equipped with multiple phones, each logged into different apps, try to navigate to the same destination simultaneously. Over time, at some level of scale, such comparison data would be more instructive than the small sample size of the occasional self-reported anecdote.

[In the future, when we have large fleets of self-driving cars, they may produce insights that only large sample sizes can validate, like UPS's "our drivers save time by never turning left." I'd love if Google Maps, Apple Maps, or Waze published some of what they've learned about driving given their massive data sets, a la OKCupid, but most of what they've published publicly leans towards marketing drivel.]

Any analysis of navigation apps should also consider the voice prompts: how often does the map speak to you, how far in advance of the next turn are you notified, how clear are the instructions? What's the signal to noise? What are the default wording choices? Syntax? What voice options are offered? Both male and female voices? What accents?

Ultimately, what matters is getting to your destination in the safest, most efficient manner, but understanding how the applications' interfaces, underlying data, and algorithms influence them would be of value to so many people who now rely on these apps every single day to get from point A to B. I'm looking for a Wirecutter-like battle of the navigation apps, may the best system win.

    The other explicit choice O'Beirne makes is noted in a footnote:

    We’re only looking at the default maps. (No personalization.)
     

    It is, of course, difficult to evaluate personalization of a mapping app since you can generally only see how each map is personalized for yourself. However, much of the value of Google Maps lies in its personalization, or what I suspect is personalization. Given where we are in the evolution of many products and services, analyzing them in their non-personalized states is to disregard their chief modality.

    When I use Google Maps in Manhattan, for example, I notice that that the only points of interest (POI's) the map shows me at various levels of zoom seem to be places I've searched for most frequently (this is in the logged in state, which is how I always use the app). Given Google's reputation for being a world leader in crunching large data sets, it would be surprising if they weren't selecting POI labels, even for non-personalized versions of their maps, based on what people tend to search for most frequently.

    In the old days, if you were making a map to be hung on the wall, or for a paper map or road atlas, what you chose as POI's would be fixed until the next edition of that map. You'd probably choose what felt like the most significant POI's based on reputation, ones that likely wouldn't be gone before the next update. Eiffel Tower? Sure. Some local coffee shop? Might be a Starbucks in three months, best leave that label off.

    Now, maps can be updated dynamically. There will always be those who find any level of personalization creepy, and some are, but I also find the lack of personalization to be immensely frustrating in some services. That I search for reservations in SF on Open Table and receive several hundred hits every time, sorted in who knows what order, instead of results that cluster my favorite or most frequently booked restaurants at the top, drives me batty.

    When driving, personalization is even more valuable because it's often inconvenient or impossible to type or interact with the device for safety reasons. It's a great time saver to have Waze guess where I'm headed automatically ("Are you driving to work?" it asks me every weekday morning), and someday I just want to be able to say "give me directions to my sister's" and have it know where I'm headed.

    My quick first person assessment, despite the small sample size caveats noted earlier:

    • I know that Apple Maps, as the default on iOS, has the market share lead on iPhone by a healthy margin. Still, I'll never get past the time the app took me off to a dead end while I was on the way to a wedding, and I've not used it since except to glance at the design. It may have the most visually pleasing navigation mode aesthetic, but I don't trust their directions at the tails. Some products are judged not on their mean outcome but their handling of the tails. For me, navigation is one of those.
    • It's not clear if Apple Maps should have a data edge over Google Maps and Waze (Google bought Waze but has kept the app separate). Most drivers use it on the iPhone because it's the default, but Google got a headstart in this space and also has a fleet of vehicles on the road taking Google street photos. Eventually, Google may augment that fleet with self-driving cars.
    • I trust Google Maps directions more than those of Apple Maps. However, I miss the usability of the first version of Google Maps, which came out on iOS way back with the first iPhone. I'd heard rumors Apple built that app for Google, but I'm not sure if that's true. The current flat design of Google Maps often strands me in a state in which I have no idea how to initiate navigation. I'd like to believe I'm a fairly sophisticated user and yet I sometimes sit there swiping and tapping in Google Maps like an idiot, trying to get it to start reading turn by turn directions. Drives me batty.

    I use Waze the most when driving in the Bay Area or wherever I trust that there are enough other drivers using Waze that it will offer the quickest route to my destination. That seems true in most major metropolitans. I can tell a lot of users in San Francisco use Waze because sometimes, when I have to drive home to the city from the Peninsula, I find myself in a line of cars exiting the highway and navigating through some random neighborhood side street, one that no one would visit unless guided by an algorithmic deity. 

    I use Waze with my phone mounted to one of those phone clamps that holds the phone at eye level above my dashboard because the default Tesla navigation map is still on Google Maps and is notoriously oblivious to traffic when selecting a route and estimating an arrival time. Since I use Waze more than any other navigation app, I have more specific critiques.

    • One reason I use Waze is that it seems the quickest to respond to temporary buildups of traffic. I suspect it's because the UI has a dedicated, always visible button for reporting such traffic. Since I'm almost always the driver, I have no idea how people are able to do such reporting, but either a lot of passengers are doing the work or lots of drivers able to do so while their car is stuck in gridlock. The other alternative, that drivers are filing such reports while their cars are in motion, is frightening.
    • I don't understand the other social networking aspects of Waze. They're an utter distraction. I'm not immune to the intrinsic rewards of gamification, but in the driving context, where I can't really do much more than glance at my phone, it's all just noise. I don't feel a connection to the other random Waze drivers I see from time to time in the app, all of which are depicted as various pastel-hued cartoon sperm. In wider views of the map, all the various car avatars just add a lot of visual noise.
    • I wish I could turn off some of the extraneous voice alerts, like "Car stopped on the side of the road ahead." I'm almost always listening to a podcast in the background when driving, and the constant interruptions annoy me. There's nothing I can do about a car on the side of the road, I wish I could customize which alerts I had to hear.
    • The ads that drop down and cover almost half the screen are not just annoying but dangerous as I have to glance over and then swipe them off the screen. That, in and of itself, is disqualifying. But beyond that, even while respecting the need for companies to make money, I can't imagine these ads generate a lot of revenue. I've never looked at one. If the ads are annoying, the occasional survey asking me which ads/brands I've seen on Waze are doubly so. With Google's deep pockets behind Waze, there must be a way to limit ads to those moments where they're safe or clearly requested, for example when a user is researching where to get gas or a bit to eat. When a driver has hands on the wheel and is guiding a giant mass of metal at high velocity, no cognitive resources should be diverted to remembering what brands you recall seeing on the app.
    • Waze still doesn't understand how to penalize unprotected left turns, which are almost completely unusable in Los Angeles at any volume of traffic. At rush hour it's a fatal failure, like being ambushed by a video game foe that can kill you with one shot with no advance warning. As long as it remains unfixed, I use Google Maps when in LA. I can understand why knowledge sharing between the two companies may be limited by geographic separation despite being part of the same umbrella company, but that the apps don't borrow more basic lessons from other seems a shame.
    • I use Bluetooth to listen to podcasts on Overcast when driving, and since I downloaded iOS 11, that connection has been very flaky. Also, if I don't have the podcast on and Waze gives me an voice cue, the podcast starts playing. I've tried quitting Overcast, and the podcast still starts playing every time Waze speaks to me. I had reached a good place in that Overcast would pause while Waze spoke so they wouldn't overlap, but since iOS 11 even that works inconsistently. This is just one of the bugs that iOS 11 has unleashed upon my phone, I really regret upgrading.

    Things I learned from The Defiant Ones

    Despite believing myself fairly in tune with the pop culture scene, I missed a lot of promotion for The Defiant Ones until I started seeing recommendations on social media from folks who'd watched it. I finally blitzed through the four episodes recently, and it's kind of a banger.

    I typically don't love documentaries which comprise so many talking head interviews because it feels like the default Powerpoint template of documentary filmmaking. But Iovine and Dre and all the other musicians are such compelling, scene-filling personalities that it's a treat, and often a lark, to see them play to the camera. Allen and Albert Hughes interview all the principals individually, but as with all oral histories, they ask all of them about the same events so they can use shots from one interviews as a reaction shot to a shot from someone else's interview. Or as a reaction shot to historical footage, like Puff Daddy recalling his reaction to Suge Knight's acceptance speech at the 1995 Source Music Awards.

    In part, I was an easy mark because so much of that is the music of my youth. I was an intern at Procter and Gamble, living with a bunch of the other interns in a corporate apartment, the summer The Chronic came out. My roommates and I listened to that album just about every day, on loop, for no other reason than to mainline its hooks.

    The Defiant Ones is also fascinating as a case study of two immensely successful people, Jimmy Iovine and Dr. Dre. It is dangerous to draw too many conclusions from a documentary like this. Survivor and selection bias influence the narrative, and two people does not a large sample make. The mere act of narrative construction is a con game, and always will be, even when it isn't hagiography, which first person narratives like this always veer towards. So take the following with a Himalayan salt block, because I do.

    And yet...

    If I lump the stories in this documentary with what I know of other successful people, a few things stood out to me. Call this a Malcolm Gladwellian attempt at teasing out a few lessons from anecdotal evidence.

    The first is that people who are really good at what they do stand out from others by not only recognizing when something is exceptional immediately but articulating why it is so, especially when no one else believes it is. Designers experience this when they show a design to someone else, maybe a peer, maybe an executive, and that audience member immediately notices something the creator is particularly proud of. Stories of Steve Jobs moments like this abound, which is why everyone who has met Jobs even once seems to speak of it as some mystical experience.

    Filmmakers all have stories of screening cuts for others and having the sharpest among the notice a particular bit of directorial intent, maybe something in the choreography of the actors, or the camera's movement, or even something in the sound design, that no one else picks up on.

    Whether that pattern recognition is innate or trained over many years, and likely both, we see it again and again in The Defiant Ones. It's Jimmy Iovine cribbing "Stop Draggin' My Heart Around" from Tom Petty for Stevie Nicks. It's Iovine hearing Trent Reznor and fighting tooth and nail to grab Nine Inch Nails for Interscope from TVT Records. Or Iovine meeting Gwen Stefani and telling her she'd be a star in six years, and having No Doubt release Tragic Kingdom exactly six years after that conversation.

    [Remember my caveats up front? Steve Gottlieb of TVT records disputes the way the Nine Inch Nails story is framed in the documentary. I certainly don't think Iovine and Dre are the only ones in the music industry who possess this skill, but this documentary is their story so I'll roll with these examples for those who have or will watch the documentary.]

    The most memorable aha moment in the documentary, for me, is when Dre hears one bit from a demo tape from among hundreds of demo tapes stacked in Iovine's garage. 

    "Back in those days, I didn't have an artist to work with. I'd go to Jimmy's house, and we'd have listening sessions. He was trying to help me figure out where I was going to go with my music. He'd take me down to his garage. There was cassette tapes everywhere. And I remember him picking up this cassette tape. He pops it in. I was like 'What the fuck, and who the fuck is that?!"
     

    Who he was was an unknown white rapper from Detroit. In the documentary, in the recreation of that seminal moment, the label on the cassette tape reads Slim Shady. I'm not sure if that's actually true to history, but it's remarkable both ways. In one, it's a wonderful bit of historical trivia, in another, it's a laughably on the nose historical recreation.

    Again, we have this pattern, the flash of recognition, picking out this tape from all the demo tapes, and hearing what no one else heard. With things like music, or even food, the articulation of excellence isn't as critical as the recognition. As in the excerpt above from Dre's memory of that moment, it was probably just a series of expletives, perhaps a literal WTF as he recalls.

    The moment where Dre recognizes the kid's talent isn't online, but this clip from Eminem and Dre's first meeting is, and it's amazing because it contains footage of the end from their first session in the studio. The tail end of this clip reveals what happened when Dre started playing a few beats he was working on for Eminem, and it's gobsmacking because so rarely is the moment of creative conception captured on video. See for yourself.

    Eminem and Dr. Dre tell the story of when they first met and went into the studio together. Stream all episodes of The Defiant Ones now. Follow The Defiant

    "Like yo. Stop. Shit's hot. That's what happened our first day, in the first few minutes of us being in the studio," remembers Dre.

    Because Eminem was a scrawny white rapper from Detroit, many resisted. He didn't look the part. That brings up the second lesson.

    "My gut told me Eminem was the artist that I'm supposed to be working with right now," Dre recalls. "But, I didn't know how many racists I had around me."

    "Everybody around me, the so-called execs and what have you, were all against it. The records I had done at the time, they didn't work, they wanted me out the building. And I come up with Eminem, this white boy."

    As in many moments in their long collaboration, Iovine and Dre persisted and profited yet again by arbitraging the biases of the herd.

    "We weren't looking for a white, controversial rapper," Iovine says. "We were looking for great."
     
    "Great can come from anywhere."
     

    He means it.

    "Lady Gaga walked into my office, Italian girl with brown hair, started telling me about Andy Warhol, and dance music, but yet industrial, and paintings. I don't know, she confused me so much that I signed her."
     

    None of the other Interscope execs thought Gaga had breakout appeal. Iovine did.

    "I was at a club with Timbaland, and I saw the room move. It felt like pop music. It felt like it could break through."
     

    Perhaps not a snap judgment, but no one would confuse Lady Gaga for Eminem. When Iovine says great can come from anywhere, his diverse roster of artists backs him up.

    How do you find alpha in an otherwise efficient market? Iovine and Dre arbitraged the biases of the market, of which one is rampant pattern recognition.

    Much of this makes it sound as if identifying hit music is Iovine and Dre's talent. But plenty of evidence exists that much of cultural taste is socially constructed and is subject to path dependence.

    The truth, as always, is somewhere in the middle. However, most people underestimate how much It is possible to socially hack popularity since some of popularity is a social construction and has nothing to do with any inherent quality of the goods being sold. This is a third lesson which the documentary reinforces.

    Derek Thompson's Hit Makers, which I will write up soon, and Michael Mauboussin's The Success Equation, both of which I loved, both cite Duncan Watts and Matthew Salganik's MusicLab experiments. The key finding of that study was that people rank some things higher simply because they were given randomly generated hints that those things were already popular with other people.

    This Kevin Simler post offering an alternative explanation for how ads work is actually how many people who work in advertising understand ads to work, at least in part. Simler theorizes that ads create common knowledge, and much as Watts and Salganik's experiment reveals, so much of human behavior is socially constructed. In the case of the MusicLab study, it's popularity. In Simler's examples, ads cue consumers on which products are likely to be the most effective signals in a world which status is socially constructed in large part through such consumer product totems.

    Iovine understands this, and nowhere is it more evident than in the latter part of the final episode of Defiant Ones, the Beats Headphones saga. 

    Dre spends some lots of time engineering Beats headphones for a particular sound. More on that later. I'm a moderate headphone geek; enough so that I own more than four pairs of over ear headphones (I prefer the sound of some for specific types of music) and two headphone amps, so I appreciate what Dre understands, which is that the personality of headphones can be a matter of personal taste.

    Iovine cuts to what's far more important in the headphone decision. Most people don't give a hoot what the response curves of a headphone are measured at, what they sound like. People wear them as fashion accessories, and people want to be cool.

    Iovine and Dre set up a day where they test all the leading headphones on the market. They're not impressed.

    "We realized that all headphones sound boring and looked like medical equipment. We wanted more bass in these headphones to exaggerate all of it. We wanted to put it on steroids," Iovine said.
     
    Producer Jon Landau recalls: "The Bose headphones, they were advertising noise canceling, total quiet. Jimmy says, 'Noise canceling?! Yeah, they're the headphones if you want to go to sleep on a plane. Our headphones are the where's the party headphones.'"
     

    The distribution and marketing leverage was to be found through Iovine's celebrity friendships, so he starts smiling and dialing, or perhaps more appropriately in Iovine's case, dialing and cajoling. He gives those headphones away to all his artists and asks them to wear them in their music videos, in public, anywhere a camera or a human eye is present. Anyone famous walking in Iovine's office has to don a pair of the headphones and submit to a photo. The design of the Beats headphones, like the iconic white headphones for the iPods, is brilliant. The iconic b imprinted on each colorful molded plastic ear cup is like a walking billboard.

    After artists, Iovine moves onto athletes, and soon it's rare to see Lebron benching in any of his workout videos on Instagram without his Beats by Dre headphones. I almost can't picture Ronda Rousey walking into the ring or out of the ring without picturing her with her Beats headphones draped around her neck. Who can forget Michael Phelps staring down Chad Le Clos in the 2016 Olympics, his Beats headphones blasting what must surely be some angry heavy metal that would ripple the surface of the Olympic pool.

    All PR isn't good PR, but when the sports leagues like FIFA and the NFL and the Olympics issue bans on the Beats headphones, it's a dream come true for a product seeking renegade cachet.

    It works. Any self-respecting audiophile considers Beats to be an absolute scam from a sound quality perspective and yet Beats dominates the premium headphone ($99 or greater) market.

    Not every product market sees market share driven by socially constructed popularity, but headphones are perhaps the perfect fashion accessory and cultural signal in the age where everyone can listen to music through their smartphone at any time.

    Iovine pushes the headphones so much that Eminem admits it annoyed him.

    "There would be times where we would be shooting a video until like six in the morning, and we had to do one more take with me or somebody in the video wearing some goddamn [Beats] headphones. Are you fucking kidding me?!"
     

    Iovine is a great producer, but he's also a consummate marketer.

    "The only person that does it better than him is me," says Puff Daddy.
     

    There may be a line which is shameful to cross when it comes to marketing, but who knows where that line is if you have no shame.

    "He's got good instinct, and he's shameless," says Trent Reznor about Iovine.
     

    In fairness to the documentary, Dre does talk a lot about tuning the sounds of the Beats headphones, so why do audiophiles dislike the sound? Beats are notoriously bass heavy. Dre grew up listening to music in cars in LA, with subwoofers so heavy that people outside the car can feel their organs being jostled.

    Music, especially for young people, is raw emotion and energy. Not that audiophiles don't also love to turn up their music, but the bass-heavy sound Dre and Iovine amplifies the primal elements of the music, something that non-audiophiles can feel. In a revealing scene, Dre demos the mix of an album by taking Iovine to a garage to listen to the album in a tricked out van. Dre knows that the music of the street is often heard, literally, on the streets, coming through some car stereo, bass pumping, car rocking. Dre isn't above understanding the social transmission of music, it's just that he understands a particular form of that virality, when it comes through the original social network, the streets of the neighborhood. If it weren't likely to render its listeners deaf, Dre would probably want his headphones to sound like those cars which wake the neighborhood, the bass so powerful that the subwoofers seem to shake windows and cause a car to bounce up and down.

    The last bit, which is a meta point, and one I've been thinking about a lot recently, is how many more entrepreneurs The Defiant Ones will reach and teach than any single book on entrepreneurship. Video may be a lossy medium in terms of how much it leaves out in service of the narrative structure, but its inherent visual and "autoplay" quality are proven to be much lower friction as an educational medium than text. We need more like this and less like the typical MOOC video which replicates all the excitement of your median classroom lecture.

    When you come to the 2^100 forks in the road...

    In some simple games, it is easy to spot Nash equilibria. For example, if I prefer Chinese food and you prefer Italian, but our strongest preference is to dine together, two obvious equilibria are for both of us to go to the Chinese restaurant or both of us to go to the Italian restaurant. Even if we start out knowing only our own preferences and we can’t communicate our strategies before the game, it won’t take too many rounds of missed connections and solitary dinners before we thoroughly understand each other’s preferences and, hopefully, find our way to one or the other equilibrium.
     
    But imagine if the dinner plans involved 100 people, each of whom has decided preferences about which others he would like to dine with, and none of whom knows anyone else’s preferences. Nash proved in 1950 that even large, complicated games like this one do always have an equilibrium (at least, if the concept of a strategy is broadened to allow random choices, such as you choosing the Chinese restaurant with 60 percent probability). But Nash — who died in a car crash in 2015 — gave no recipe for how to calculate such an equilibrium.
     
    By diving into the nitty-gritty of Nash’s proof, Babichenko and Rubinstein were able to show that in general, there’s no guaranteed method for players to find even an approximate Nash equilibrium unless they tell each other virtually everything about their respective preferences. And as the number of players in a game grows, the amount of time required for all this communication quickly becomes prohibitive.
     
    For example, in the 100-player restaurant game, there are 2&100 ways the game could play out, and hence 2^100 preferences each player has to share. By comparison, the number of seconds that have elapsed since the Big Bang is only about 2^59.
     

    Interesting summary of a paper published last year that finds that for many games, there is not clear path to even an approximate Nash equilibrium. I don't know whether this is depressing or appropriate to the state of the world right now, it's probably both. Also, it's great to have mathematical confirmation of the impossibility of choosing where to eat when with a large group.

    Regret is a fascinating emotion. Jeff Bezos' story of leaving D.E. Shaw to start Amazon based on a regret minimization framework is now an iconic entrepreneurial myth, and in most contexts people frame regret the same way, as something to be minimized. That is, regret as a negative.

    In the Bezos example, regret was a valuable constant to help him come to an optimal decision at a critical fork in his life. Is this its primary evolutionary purpose? Is regret only valuable when we feel its suffocating grip on the human heart so we avoid it in the future? As a decision-making feedback mechanism?

    I commonly hear that people regret the things they didn't do more than the things they do. Is that true? Even in this day and age where one indiscretion can ruin a person for life?

    In storytelling, regret serves two common narrative functions. One is as the corrosive element which reduces a character, over a lifetime of exposure, to an embittered, cynical drag on those around them. The second is as the catalyst for the protagonist to make a critical life change, of which the Bezos decision is an instance of the win-win variety.

    I've seen regret in both guises, and while we valorize regret as life-changing, I suspect the volume of regret that chips away at people's souls outweighs the instances where it changes their lives for the better, even as I have no way of quantifying that. Regardless, I have no contrarian take on minimizing regret for those who suffer from it.

    In that sense, this finding on the near impossibility of achieving a Nash equilibrium in complex scenarios offers some comfort. What is life or, perhaps more accurately, how we perceive our own lives but as a series of decisions, compounded across time.

    We do a great job of coming up with analogies for how complex and varied the decision tree is ahead of us. The number of permutations of how a game of chess or Go might be played is greater than the number of atoms in the universe, we tell people. But we should do a better job of turning that same analogy backwards in time. If you then factor in the impact of other people in all those forks in the road, across a lifetime, what we see is just as dense a decision tree behind us ahead of us. At any point in time, we are at a node on a tree with so many branches behind it that it exceeds our mind's grasp. Not so many of those branches are so thick as to deserve the heavy burden of regret.

    One last tidbit from the piece which I wanted to highlight.

    But the two fields have very different mindsets, which can hamper interdisciplinary communication: Economists tend to look for simple models that capture the essence of a complex interaction, while theoretical computer scientists are often more interested in understanding what happens as the models grow increasingly complex. “I wish my colleagues in economics were more aware, more interested in what computer science is doing,” McLennan said.

    Selfies as a second language

    Of the people I follow on Snapchat, about half are old people (lots of middle-aged white male VC's, maybe trying to make sense of what it is), the other half are young and what I'd consider Snapchat natives. As a product person, it's fascinating to observe stark divides in consumer behavior. Often these are generational divides, less discussed than technological shifts like those fueling platform shifts or industrial revolutions, but no less fascinating. Often, these behavioral changes happen because of technology shifts, as humans evolve with their new tools and altered environment. In Snapchat is one of the cleanest, most universal of these behavioral fault lines.

    When I send a Snap to any of the people in my address book, the oldies respond, inevitably, with some text message, maybe an emoji if they're somewhat hip. If I send a Snap to a young'un, inevitably I'll receive a selfie in response.

    Since I noticed this a few years back, I've tracked it across the years, and it's still the case, to an astonishingly consistent degree. I'm talking nearly 100%, and I can't remember any exceptions.

    My theory on this is that older folks did not grow up with front facing cameras on smartphones and thus experience an uncomfortable body alienation from seeing themselves in photographs akin to how most people hate hearing their own voices the way other people hear them. We perceive our own voice differently than others because we hear our own voices reflected back from the world mixed in with feedback from the machinery we use to generate that sound. Other people only hear the former.

    For my generation, we grew up mostly seeing ourselves in mirrors, and thus that's the way we visualize our face and body. When we see ourselves in photos, we see a flip of what we're used to seeing in the mirror, and it's discomfiting.

    Cameras can introduce additional distortion depending on the focal length of the lens. Almost all smartphone cameras have wide-angle lenses. The iPhone camera is something like 28mm (in 35mm camera terms); I'm not sure what the front-facing camera is, but it's wide. A 50mm focal length is typically considered a neutral lens in 35mm cameras, and any focal length shorter than that is usually considered wide. 

    That old cliche about how the camera adds ten pounds? It refers to the distorting effect of wide angle lenses which are very common in television and film, especially for a lot of closeups and medium shots. If you ever see an actor or model in person they look surprisingly thin. People who look normal on camera look thin in person, and models, who look thin on camera, look malnourished in person.

    What is unpleasant for faces can be flattering for spaces. Almost all housing interiors for sites like Airbnb or any real estate listing are shot with wide angle lenses. Often it's the only way to capture an entire room from a photo shot within the room, but it has the pleasant effect of expanding the space. This is why, if you ever go to a live taping of a TV show like Saturday Night Live or The Daily Show, it's shocking how tiny the studio actually is compared to how it appears on TV, and why that seemingly spacious apartment you rented on Airbnb feels like a bathroom stall when you arrive in person, roller bag in tow.

    If the wide angle smartphone camera lens renders people's faces larger, the effect is exaggerated when the camera is held at mere arm's length. It makes people look heavier than they're used to seeing themselves in the mirror, and that's not pleasant for all except those with tail distribution positive body image. There's a reason a portrait lens is usually longer than neutral, often starting at 85mm or longer, and why fashion shoots often use telephoto lenses that require a photographer to stand really far from their subjects, sometimes so far they have to shout directions to the model through a megaphone. The longer the lens, the shallower the focus, the more flattering the portrait.

    However, this generation of kids who've grown up with a smartphone pointed at their faces from the time they were infants have seen themselves hundreds if not thousands of times through the funhouse mirror eye that is the smartphone camera. So much so, I speculate, that they experience a much lower degree of photographic body alienation than my generation. I may see myself in a bathroom mirror a few times a day, once in the morning, a few times at work, and once at night. Kids of this generation, armed with smartphones from an early age, often see themselves in photographs, on a screen, dozens of times a day.

    Furthermore, they've internalized this disparity in impact between their photographic and real world representation the way celebrities and models do. It's just math. Ubiquitous smartphones and social media allow exponentially more people to see their photographic self than their real world body. It's entirely rational to consider their virtual self to be more important in the accumulation of social capital than their physical selves. Time spent mastering the selfie is time spent on the largest audience, and while it may be horrifying to see young people shooting dozens of photographs of themselves before posting to social media, then subsequently A/B testing which photos garner the most positive social media feedback, it's behavior one would predict for homo socialis.

    They say a picture is worth a thousand words. While the exact ratio may be something we can actually calculate with a cleverly designed experiment, even in the absence of such a test it's clear that the multiplier is significant. We are, all of us, straining against the more narrow emotional register of text, especially when we often face character limits, both imposed and self-inflicted (due to the inconvenience of typing on smartphone keyboards). As email and text messaging replaced more expressive mediums like phone calls and handwritten letters, we find ourselves apologizing, quite often, for coming across other than we intended.

    It's no surprise that many writers resorted to adding emotional modifiers like =) to emails. Even prior to those early emoji, the use of exclamation points in online communication was noticeably higher than in regular writing, lest we come off as bored, or even worse, cold (increasingly, it becomes a contrarian power move to eschew exclamation points entirely; the irony of Donald Trump ending every tweet with an exclamation point is how silly it is for the leader of the free world to resort to such linguistic chest puffery).

    After early emoticons came the age of emoji, and now the GIF has shouldered its way into the conversation. Each successive communications trend brings a more efficient carrier of emotion, per byte, than text, and compression matters in this clipped conversational age.

    In most cases, I much prefer receiving a selfie in reply to a message I send than a text response, because the human face is a miraculous instrument, almost incapable of the abstraction of raw text. Still, I can't bring myself to send selfies as responses.

    Perhaps if I looked like Ryan Gosling or Gal Gadot, I'd spend hours admiring myself in a mirror, snapping selfies at all different angles just to see if it was even possible to make myself look anything less than gorgeous. Is it even possible for Denzel Washington to cringe at the sound of his own voice played back to him? If I were Denzel I'd just talk to myself all day, just to marvel at how I could make anything sound like the word of God.

    But I suspect it's more than that. I've happily embraced emoji and the fetishistic allusiveness of the GIF. When it comes to the selfie, however, I'm a not-yet adopter. I am of that generation for whom selfies are not second nature but instead a second language.

    Movies I saw at 2017 TIFF

    I went to the Toronto International Film Festival for fun this year. Of the big three festivals, the other two being Sundance and Cannes, Toronto generally has the strongest lineup. It leverages its advantage of being the latest of those in the calendar year and thus gets its pick of movies that played festivals earlier in the year in addition to the late year prestige releases looking to debut to film buffs and industry insiders to kick off their Oscar campaigns.

    It's the most comfortable of the festivals I've attended in terms of logistics. The weather is generally pleasant that time of year in the city, and Toronto is a real city, with the surplus of restaurants and public transportation throughput that a ski town like Park City can't match. You'll still find yourself, on occasion, sprinting across town to make the next screening, and the lines can be blocks long, meaning you'll often enter a theater faced with a scrum for open seats, but unlike Sundance you won't have to wade through a snowstorm or flat out miss a screening because the next shuttle has been swallowed by traffic.

    For me, TIFF is a meditation, a retreat. In years past, I've had minimal international data plans, so I've mostly left my phone off. This year, I had unlimited data in Canada, but because my schedule was so packed with movies I spent most of my days in the dark, with my phone off, in the company of hundreds of strangers, gazing at massive screens of light. The time change and a mix of films that skews heavier in tone than your typical cineplex lineup meant I found myself, on occasion, drifting off, but the cumulative effect is a sort of trance in which movies, which already work in part at a subconscious level, seem to speak to me in some primal manner that bypasses logic and language.

    In the age of long serialized narratives on television, movies retain a deep hold over my heart, more so now for the contrast in how they approach storytelling. The structural constraints of television impose a more rigid framework, and the sheer volume of plot mechanics required to navigate those demands often distract. No one would green light a television series that didn't play that plot-heavy game, however (perhaps with the exception of Twin Peaks, the Return, from what I've heard, as I don't have Showtime and haven't seen it yet).

    Movies, at maybe 90 to 120 minutes long, on average, can wear its act structure more loosely by focusing on a shorter narrative, giving itself more room within its architecture to wander in Escher-like loops. A television series has to not only assemble a super structure of a season or multiple seasons but most construct sub structures—episodes—that can stand alone. The job is further complicated if there are commercial breaks, which force scenes of very specific durations and which require a series of cliffhangers that reinforce television's plot heavy rhythm.

    [I'll always wonder what Mad Men, one of my favorite shows ever, would've been like on premium cable, without commercial breaks. As it was, Matthew Weiner often pushed against the constraints of the commercial breaks, and the previews for the next episode were famously opaque and almost nonsensical, so little regard did Weiner have for the usual plot teaser tactics of serial television.]

    Having gone to enough festivals, however, I also recognize the psychological illusions of the festival structure. In this age of abundance when it comes to entertainment, film festivals are a rare island of enforced scarcity. The number of films on offer is short, each movie usually screens just twice, at fixed times, and the number of tickets is almost always insufficient to meet the demand, especially if big movie stars are involved and might show up in person.

    Furthermore, most of the movies haven't played publicly, so information is scant, a few whispers here and there, maybe a stray tweet from someone invited to a private screening during post-production. This artificial scarcity creates the very real phenomenon of festival inflation. Again and again, a movie I was dying to see at a festival but missed will come out at the local cineplex a few months later to a collective yawn from the public, myself included.

    Some of the movies below have already released in theaters, to little buzz. This is a general problem in the age of abundance. We no longer have natural scarcity to generate momentum for programs, and for services like Netflix, Amazon Video, Hulu, not to mention any media company, it's no longer sufficient to just finance and produce content. The question is how to get anyone in the world to care. That's a topic for another day, but seeing movies at a festival is a sort of life hack for me, like seeing art in a beautiful gallery, or sculptures in an outdoor garden like Storm King. It's why a meal plated beautifully, served on an outdoor balcony under the stars on the Amalfi Coast, tastes better than the same food served out of the microwave and eaten in sweats on your sofa.

    Much ink is spilled on the quality of the content produced in the world, not enough on the actual user experience around the content. The fundamental attribution error of content ascribes most of the success or failure of any work to its intrinsic quality. In fact, things like presentation, marketing, and distribution have a huge effect, something which tech companies which aspire to be the new studios still overlook, even if their predecessors in Hollywood may not have been as efficient on those fronts as they could have been given the fat on the bone in less competitive times. When all the pomp and circumstance the traditional studios marshal in favor of a single theatrical release can't tip the scales, I wonder if any single film is a good investment for one of these streaming services given their more limited surface area for framing the movie as a cultural event and the high cost per minute of films in general.

    Here are my notes on the films I saw at TIFF, with spoilers called out.

    Ana, mon amour

    This Romanian film, like any which deals with the long-term challenges (impossibility?) of marriage, will be compared to Bergman's masterpiece Scenes from a Marriage. The film begins with one of the first encounters between the couple, a scene that hints at every dynamic to come in their relationship, then proceeds to bounce back and forth in time across the entire span of their life together. The chronological hops, however, do little to temper the deep realism characteristic of much of modern Romanian cinema. In contrast to American film depictions of marriage, Ana, mon amour is almost uncomfortably graphic about the challenges of sustaining a relationship.

    I don't know that sequencing of scenes across time always makes sense, I was occasionally confused, but the overall effect of this layering of moments is a deep sense of the immense miracle that is a marriage, how many contortions two people make to intertwine their lives like two trees growing on top of each other. Film generally treats marriage is a finite game, and romantic comedies generally focus on the early game, the courtship, ending with the making of the match.

    Real marriage, however, is more of an infinite game, or at least a very long finite game, and movies that confront that reality are a refreshing change, even if most audiences prefer a trip to the movies to be a more reassuring closed end fantasy. Movies like this don't make for strong commercial fare.

    Call Me By Your Name

    My favorite film from TIFF, I had no idea what it was about going in except that it had gotten raves at Sundance. I didn't even watch the trailer. I won't say much about the film, either, as I hope that most of you are able to discover it as I did, free of any preconception. Don't even read a plot synopsis, if you can help yourself. The pleasure as the movie unfurls its secrets is all the greater if it sneaks up on you, just as certain realizations dawn upon the characters on screen during a languorous Italian summer.

    A few thoughts which can either tease the film for you, or which you can revisit after watching the movie:

    • It's a wonder that Armie Hammer didn't get funneled into cape and cowl, but we're richer for it. He has a versatile physical build that has been used in interesting ways in previous films like The Social Network and The Man from UNCLE, and it's used to good effect again here. 
    • A pivotal moment in the movie is beautifully choreographed, a walk around a fountain that conveys, visually, what is being said, or not said, as it may be. The path two characters trace in this scene are both literal and metaphoric. I wish more of television tried interesting blocking, but with directors flying in to knock out one episode at a time it's often an afterthought.
    • Michael Stuhlbarg gives a speech near the end that will give you all the feels, as the kids say. The director said it comes straight from the book, which Casey Newton told me is one of his favorites.
    • One of the comforts of life is learning that someone knows you almost better than you know yourself, and Amira Casar's mother is just one of many who, in a few wordless scenes, shows just how well mothers know their children.
    • Sufjan Stevens contributes two tracks which are perfect for the movie but which I can't locate online yet.

    My one reservation about the film is the casting of Armie Hammer as a 24 year old. Though bigots like James Woods see it as morally objectionable (just Google it if you're curious, but it's not worth your time), my objection with the age difference is that it strains the credibility of some elements of the core relationship. That the movie works despite that speaks to how emotionally precise it is.

    Borg/McEnroe

    The film was originally titled Borg, and you see why. McEnroe is a supporting character, even if Shia Laboeuf is the most interesting presence on screen channeling Johnny Mac's very distinctive rage, which expresses itself as a series of explosive tantrums towards line judges but which has always seemed to come from a frustration that he can't achieve the perfection he can so clearly visualize.

    Borg is the main subject, however, and his genius remains inscrutable despite a series of the usual film tropes about obsessive craftsmen. From a psychological point of view, tennis should be a strong subject for film as players are largely on their own on the court, forced to grapple with their own minds and a single foe for hours on end. It's one of the truly individual sports that exists. And yet each point in a match takes place so quickly that it is difficult to graft a slow moving dramatic arc on top of it. This may explain why I've yet to see a great tennis film, though this was just one of two I saw at TIFF. 

    The Other Side of Hope

    I missed the end of this film because TIFF's screening started nearly a half hour late and I had to rush across time for the next movie. If I had one complaint about TIFF this year it's that many films started late, and some of the line management was a bit shoddy.

    So many movies I saw at this fest were the strongest possible expression of what one would expect from a director. This is the most Aki Kaurismaki film I could imagine, which is a good thing, though it had been so long since I'd seen one of his films that it took me some time to re-acclimate to the deadpan humor, acting, and pacing. If you haven't see his work before, you'll likely be familiar with his style from the film's of Wes Anderson, who wears Kaurismaki's influence in the wry, deadpan acting, straight on framing, and technicolor production design.

    Though the movie deals with the Syrian refugee crisis, its tone is so gentle that it reminded me of a time when compassion seemed to come easier. On the flip side, it also exemplifies a sort of good-humored stoicism we'll continue to need to survive these grim times.

    Lady Bird

    If The Other Side of Hope was as Kaurismaki as could be, then Greta Gerwig's directorial debut is about as Gerwig-y a film as one can imagine if one were to try to conjure a film based on the persona of characters she's played on screen.

    Semi-autobiographical, Lady Bird hearkens to Gerwig's childhood in Sacramento, when she yearned for more than her surroundings. The Gerwig stand-in is played by Saoirse Ronan; her name is Christine but she dubs herself Lady Bird, so restless is she with her middle class station in life and in the high school pecking order.

    I'm generally wary of coming-of-age stories at film festivals, but having enjoyed both this and The Edge of Seventeen, I've realized that I'm okay with ones which feature active, almost manic leads. The type of coming-of-age story I dislike usually features a somewhat mute male lead who usually has to go back to his hometown or college for some reason, usually a funeral, and who achieves an emotional breakthrough after skinny dipping with a manic pixie dream girl. The whole time, things just happen to him until he finally takes some single action near the end to claim a heroic mantle that seems to have dropped in his lap.

    Gerwig's twenty-something roles in the past have leaned into self absorption, but when it comes to teenage life it's to be expected. The volume and pace of jokes is high, almost like an episode of 30 Rock, but the specificity of each kept pulling me along.

    That this film might be seen as a prequel to some of the other movies Gerwig has starred in is a strength; another reason I'm wary of coming-of-age stories is the false closure. While Christine comes to that realization by movie's end, we have a sense she'll continue to stumble and grasp through her college years. After all, we're all still coming-of-age; life is more of an infinite game than movies typically let on, as I noted above in discussing Ana, Mon Amour. I'm biased towards open-ended films which expand in the mind over time. Closed movies appeal to those who like highly crafted, one-time experiences, but they generally age poorly.

    When Gerwig came out for the Q&A afterwards, to rapturous applause from the Ryerson audience, she started to cry, and I couldn't help but think of the character I'd just on screen, the artist as a young woman, who'd finally turned her childhood into art. 

    Molly's Game

    Aaron Sorkin's directorial debut, Molly's Game is adapted from the book of the same name. I had never heard of this story before, which seems odd because it's a juicy one. Molly Bloom, sister of World Champion and Olympic skier Jeremy Bloom, was a world class skier in her own right until an injury forced her to find a new outlet for her competitive nature. That comes in the form of a high stakes poker game in Los Angeles and later New York that hosts some of the world's most famous actors, athletes, musicians, and executives, including Tobey Maguire, Leonardo DiCaprio, and Ben Affleck. Eventually, it also hosts some Russian mobsters, landing her in trouble with the government.

    I had no idea Sorkin had never directed a film before. He's so prolific I just assumed he had. When he's good Sorkin, as with early West Wing or the screenplay for A Few Good Men, the polished walk and talk has the pacing of an classic black and white film, and dialogue becomes a symptom of our better natures. Bad Sorkin, as in The Newsroom, sounds like Aaron Sorkin is talking to himself, and every character comes off as smug, as if they believe they're smarter than the audience knows they really are.

    Sorkin dialogue is so stylistically particular that it takes a special type of actor to retain their individuality. Mamet is the same way, and his directorial style further encourages actors to all sound the same. A notable exception was Gene Hackman in Mamet's Heist, who managed to still bring out that sly Hackman swagger.

    The good news here is that this, while still a talkie, is more good Sorkin than bad, and actors like Jessica Chastain and Idris Elba are strong enough to be distinctive as they tap dance the Sorkin rat-a-tat patter. Yes, Sorkin repeats himself, a lot, but his love of the rhythm of language has a musical quality, and as Derek Thompson writes in Hit Makers, repetition is the god particle of music. Given our current President ends every ill-formed tweet with an exclamation point like some hack car salesman, it's refreshing to hear some more thoughtful word choices.

    I don't understand libel laws, but Bloom named many more people in the book than are named in the film. Still, Michael Cera elicits a chuckle playing himself, even though he's standing in for Tobey Maguire, who, by all accounts, is an ass.

    One of the issues with the film is a late speech by Kevin Costner, who plays Molly Bloom's father, that puts a psychological button on all of her actions. Western film seems obsessed with finding some piece of backstory to explain why every character ended up the way they are, and the older I get, the more it makes my eyes roll. We are not all what happened in our childhoods, but Hollywood remains obsessed with the tidiness of the backstory correlation-causation model of character development.

    Let's just call it conservation of personality causality in Hollywood plots. Character actors, or bit parts, are those which film scripts don't bother to give back story to, but I often find those more convincing.

    The Killing of a Sacred Deer

    Two data points make a straight line, and it only took watching two of Yorgos Lanthimos' first films, Dogtooth and The Lobster, to infer something of his filmmaking style. He observes the odd man-made rituals all about him and formalizes them in some literal representation that reveals just how fragile or absurd so much of culture and society are. Thin are the threads that bind it all together, and Lanthimos loves to snip them.

    It's a style that is intellectually novel, though it can also feel like some parlor trick, and a self-serious one at that. All of his films contain moments of dark humor that leaven the proceedings; The Killing of a Sacred Deer could use more of them.

    Heavy on homage to Kubrick, the film begins with a whole series of actors acting like first generation replicants with the humanity meter dialed down to zero. Then something happens, and slowly the characters begin to warm over, showing signs of recognizable emotion.

    It is an uncomfortable ride, to be sure, and I'm a huge fan of horror films that can make me sweat, but only in service of some meaningful journey. Everything else is just a carnival ride, and at times borderline sadistic.

    If you haven't seen a Lanthimos film before, start with Dogtooth.

    [SPOILER ALERT] This film isn't as directly allegorical, or conceptually neat, as his other films. That could be a virtue, but I'm still not sure what the point of the whole ordeal is. So Farrell let Barry Keoghan's (the boy who dies in Dunkirk from the head trauma on Mark Rylance's boat in Dunkirk) father die on the operating table. Was it negligence? An honest mistake? What is the point of the suffering of Farrell's children, is this just a simple "sins of the father" parable? Is Farrell being punished for not acknowledging his responsibility? I don't need all the answers, just enough of a sense that I wasn't a victim of a drive-by shooting.

    First They Killed My Father: A Daughter of Cambodia Remembers

    Angelina Jolie's film adaptation of Loung Ung's memoir about the horrors growing up under the Khmer Rouge in Cambodia grapples with the protagonist's youth throughout, as this is not a film for children and yet Ung (played by poised young actress Sareum Srey Moch) was too young to comprehend all the forces at work at the time. It oscillates between shots from Ung's perspective, low to the ground, gazing about at the wonders of nature even as she was confined to a series of labor camps, and omniscient, reportorial shots like overhead drone footage which show soldiers and prisoners walking through the countryside like subjects in a nature documentary.

    The film would benefit from choosing one perspective or the other and hewing to it throughout. Sticking to Ung's limited comprehension of the horrors about her precludes something as subjective and fantastical as Beasts of the Southern Wild. But shot choices that come from outside Ung's POV, like overhead drone shots, confuse things. The audience doesn't need them because our sympathies are clear here. The film works best when we see through Ung's eyes, as when she gazes with longing at the colorful toys and items of clothing her mother must surrender when entering the labor camps.

    Another option would've been to oscillate between modern day Ung, looking back on that experience with that of young Ung living through it. Ung is, as the title notes, a daughter of Cambodia, and while I'm wary of the back story explanation of personality, it's impossible to dispute that one's childhood home can be destiny. How does this daughter regard her Motherland now?

    Professor Marston & the Wonder Women

    Based on a remarkable true story about the couple, or actually trio, behind Wonder Woman. But first let's acknowledge the real wonder woman on screen here, and that's Rebecca Hall. She is one of those life forces whose mere presence in a film gets me halfway to watching it regardless of what it's about, and she's the most vivid presence in this and most every movie.

    I had no idea, going in, who had directed the film, but as with the other Wonder Woman movie this year, it's clear that a woman directed each film. The absence of the male gaze is especially noticeable in the love scenes here given how much of Hollywood fare usually comes from white male directors. Such scenes need be no less erotically charged.

    The sexiest scene, in fact, doesn't involve any shedding of clothes at all. It's a lie detector scene that sparks the core relationship between Harvard educators and married couple William and Elizabeth Marston and their graduate assistant Olive Byrne. It's a reminder of how forbidden forms of love have concealed their existence and communications in code through the generations (in this case polyamorous, though gay love is a more common example in the past), and how much of what we consider romantic flirtation is rooted in information asymmetry.

    That director Angela Robinson makes polyamory seem so normal and rewarding is no small feat. One imagines, however, a film about the same subject made many years in the future, one that doesn't feel the need to dance gently around the kink I had no idea was embedded in Wonder Woman's origins.

    The villains in the film, the comic book authority, the conventions of heteronormative society, as played by Olive's fiance, are of the more conventional film variety, and somewhere in this movie, as in most Hollywood true story adaptations, is a stranger truth waiting to break out. It's also tantalizing to ponder what a film centered around Rebecca Hall's Elizabeth Marston might have been like given.

    Battle of the Sexes

    Despite my love of genre, the conventional Hollywood biopic feels like a Sears kit home, a prison that everyone, from the director to the actors, are fighting from the start. This screenplay by Simon Beaufoy does this cast and crew no credits, so strict is its adherence to the biopic template.

    Some signs of life glimmer through. Emma Stone captures not just the mannerisms and physical movements of Billy Jean King but something of her nature which I've come to know through watching hours of her work as a tennis broadcaster and commentator.

    I learned striking pieces of the story I hadn't heard before. That Riggs first defeated Margaret Court, who was and continues to be an unabashed homophobe. That Riggs was in financial distress while King was carrying on an affair with her hairdresser on tour while her husband stayed back home. Not shown in the film, though noted in a post-film text crawl, was the fact that Riggs and King ended up friends, and that King said "I love you" to him before he died.

    In this age of infinite content, a conventional drama like this will struggle to break through the noise. Any number of more distinctive stories lurk around the peripheries of this film. For example, how is it that King and Riggs came to be friends later in life (I always wonder the same of how Ruth Bader Ginsburg and Antonin Scalia were friends, going to the opera together, despite such radically divergent views)? In this polarized age, such a story might have something to say about how we avoid throttling each other.

    As with many movies at TIFF this year, this one couldn't avoid being read as commentary on the 2016 election and the large child now occupying the Oval Office, but as every filmmaker noted, these movies were put into production long before that election. Trump is so outsized a monster that he maps to all stories wrestling with evil in any of its forms.

    Lastly, as it pertains to tennis, Battle of the Sexes has little to offer. Someday we may get a film that captures the essence of the sport, its peculiar loneliness, the geometric pleasures to be found in what are hundreds of repetitive strokes, the distinctive violence players do to each other through a near weightless sphere of fabric and rubber, but it probably won't come out of Hollywood.

    The Square

    Ruben Ostlund said before this TIFF screening of The Square that the movie was about the breakdown of the social contract. As a test of this, before the film started he handed his wallet and phone to someone in the audience and asked them to keep it for him until he came back out for Q&A.

    This isn't new ground for Ostlund. His Force Majeure was about how a father's momentary flash of cowardice strains the fabric of his marriage. It's high concept social satire, and when it loses me, it feels like a stunt, as with the flashy pre-show gesture. What was that person, who hundreds of people in the audience had seen, going to do? Walk out with Ostlund's wallet and phone?

    When his satire works, it is pleasingly acerbic, like sour candy. The protagonist, or the main protein on skewered here, is Christian (Claes Bang), a director of a modern art museum in Sweden. The titular square refers to a modern art piece, a square marked on the ground, where visitors are invited to treat each other with civility and kindness. An edgy agency is hired to come up with an ad campaign to promote this exhibit, and the video they come up with indeed goes viral, though in unintended ways. Given how some of today's largest virtual town squares, Facebook and Twitter, are grappling with some of the same problems their real world equivalents have had to combat through the centuries, the naïveté on display by almost everyone here is timely.

    The most memorable sequence, lodged halfway through the movie, occurs at a dinner for the museum's old and well-heeled donors. Motion capture actor Terry Notary plays a performance artist who walks out, shirtless, and proceeds to imitate a gorilla. He elicits a few appreciative chuckles, but as the act progresses, and the gorilla's aggression builds, the laughs turn to nervous downward glances. It's harrowing and visceral, and in light of the recent revelations about Harvey Weinstein's, has new disturbing cultural resonance.

    The always delightful Elizabeth Moss plays a journalist who is doing a story on Christian and the museum, and in my favorite sequence, the two of them have a tug of war over a freshly used condom.

    Force Majeure was more cohesive. The Square has stronger individual scenes but feels, in the end, like an assemblage of sketches, all of which are just cracking quips at the expense of human folly everywhere. Hey, isn't that just Twitter? In these dark times, work like this can feel cathartic, until the bitterness causes your face to wrinkle in disgust.

    In The Fade

    Diane Kruger plays a German woman pressing out against the walls of grief and rage pressing in on her after her Turkish husband and child are killed by neo-Nazis. It's a raw performance that won her a best actress prize at Cannes, and I'm all for more Kruger.

    In an age when real neo-Nazis have poked their heads out in public, this film which walks through familiar beats of the the revenge genre film offers little new. A final shot which flips the world upside down ocean floats over the empty sky hints at some inversion and insight the rest of the film doesn't deliver.

    mother!

    A horror film about a woman's husband listing their house, which she's renovating, on Airbnb without consulting her, bringing a world of boorish, inconsiderate house guests to their doorstep. If you blanche and lose your breath when a guest forgets to use a coaster on your coffee table, consider this a trigger warning.

    Okay, that's not what the movie is about, but any film codified so specifically begs to be interpreted, and Aronofsky has encouraged that armchair interpretation by explaining publicly that the film is about mother Earth and includes, intentionally, properly sequential references to stories from Genesis. Here come Ed Harris and Michelle Pfeiffer as middle-aged Adam and Eve, then their sons as Cain and Abel, then the flood, and so on.

    Jennifer Lawrence as a beatific mother Earth figure is a natural; she has the sort of classical, oval face which could drop effortlessly into a Renaissance triptych. Matthew Libatique's cinematography has the classical golden hues of a painting from that era. The level of technical craft is high, something easy to lose in the bonkers plot which escalates to the point where Kristen Wiig runs around with a pistol executing several unknown people lying bound and prone on the floor with sacks over their heads. By execute I mean she shoots them in the head. Whether you might cackle or walk out of the theater at that point is a good litmus test of whether you might enjoy this movie.

    The film was marketed incorrectly, as a sort of horror film (the opening weekend Cinemascore F rating usually hints at a mismatch of audience expectations), but it's more enjoyable as a farce about how terrible it is to be married to a male artist. The worst case scenario is you are being chased by Jack Nicholson through the halls of the Overlook Hotel, and the best case scenario is you escape him and leave him to freeze to death in the snow in a botanical maze.

    Downsizing

    Alexander Payne's latest sounds like some high concept sci-fi film: Norwegian scientists, in response to the environmental impact of humans, discover a way to shrink people down to 5 inches tall. Not only is their environmental footprint smaller, money goes a lot further in the new miniature world, so anyone can live like a rap mogul in a marble gilded mansion. Matt Damon and his wife (Kristen Wiig), struggling to break out of their middle class financial toil, decide it sounds like a great deal.

    As you might predict of such social satire, the deal is too good to be true, and miniaturizing people doesn't diminish the worst aspects of human nature in the least. Me, I need my coffee black and my social satire stronger. The film tries again and again to break skin and draw blood, but with a knife so dull it doesn't even leave a mark. Imagine Matt Damon as a white male Twitter account trying to get woke; if the film were more accurate Damon would be dragged by any number of people of color for his obliviousness long past the end credits. Instead, he finds the usual third act moral redemption.

    Those who hope to analyze the film's economic or scientific bonafides will also be disappointed. After initially seeming as if it might delve into the details—people must have fillings removed before the miniaturization process because, we're told, fillings don't shrink for some reason—the film doesn't bother with the conceptual details with any rigor. The movie could provoke any number of interesting thought exercise (What happens to the GDP if everyone opts in? Should the government or large people subsidize small people? Should some people be forced into miniaturization? And so on...) but doesn't try. 

    It's as if the film's ambitions, like its protagonists, were shrunk only a short way into the first act.

    The Shape of Water

    Guillermo del Toro's latest is a fairy tale about the romance between a mute janitor (Sally Hawkins) and the aquatic creature being tortured and researched by government officials at the facility she works at in 1960's America. Using almost entirely practical effects in an age of weightless CGI, the film has a refreshing if artificial solidity, almost like a classic Technicolor era Hollywood set, or a Disneyland ride. The lighting scheme is sumptuous and precise, from the deep aquamarine in Sally Hawkins apartment to the golden hues of the room across the hall, where her neighbor and friend (Richard Jenkins) lives.

    Whether you enjoy the film may depend on what variety of fairy tale you enjoy. Those who enjoy the sweetened variety on which Disney built its empire will find this film enchanting. I myself am partial to the Brothers Grimm originals that Disney borrowed and cleaned up for mass consumption. Not that we don't have some dark villains here, they're just of the curly mustache variety, and played in the main by Michael Shannon, no less. [MILD PLOT SPOILERS HERE TO END OF MY NOTES ON THIS FILM] If anything, Shannon is more of a fascist cartoon than the fascist general in Pan's Labyrinth; he jabs the aquatic creature with an electric cattle prod and holds a hand over his wife's mouth when they have sex.

    At times, the film hints at something more subversive. Jenkins character is gay, and Hawkins co-worker Zelda is black (Octavia Spencer), though del Toro's script doesn't unleash them so much as recruit them into a diverse anti-fascist superteam. Early in the film, Hawkins character draws a bath for herself, and with a peaceful smile, begins to masturbate. Later, when Zelda discovers Jenkins is having sex with the aquatic creature and asks how it works, Hawkins responds with a bit of suggestive sign language. Zelda responds with raised eyebrows and a sly smirk. These and several other moments tease at queer love and interracial love stories from a more transgressive and provocative movie buried within, just as a darker but more complex Grimm tale lies behind every Disney animated classic. [END MILD PLOT SPOILERS]

    Brad's Status

    If Larry David is the patron saint of the white privilege of the extremely well-off, Ben Stiller is the muse of directors probing the self-absorbed discontent of the middle class white guy. In Brad's Status, Stiller's character Brad Sloan is taking his son Taylor on college interviews and visits, but the real journey is that of his mid-life crisis. Long envious of what he imagines to be the debaucherous lifestyles of his more financially successful classmates, a series of events has unleashed the full fury of his envy, sparing no one, not even his son, a musical talent who is interviewing at prestigious Ivy League schools.

    This is an entire film about FOMO, and Brad's neurotic obsessions run over the film in a voice over. At times we also see, in fantasy sequences, what Brad imagines his classmates' lives are like, like a friend's gorgeous Instagram photos come to life. In one, Jermaine Clement plays a tech mogul jogging down the beach in slow motion, two nubile young women in bikinis laughing and caressing him. The absurd humor of these scenes represents the gentle approach White takes to this subject; one can imagine a French film about the jealousies of the middle class being a gruff, sour affair.

    Listening to Stiller's inner thoughts spoken throughout, the audience feels like a shrink. Amidst a week of wall to wall films on all manner of heavy subjects, from racism to sexism to terrorism, White's generous empathy was a refreshing palate cleanser. Outside the TIFF context, I wish the film probed a bit harder. The cliche of the shrink which just repeats everything you say back to you, but phrased as a question, applies here. After hearing Brad talk himself in circles for an hour and a half, I can't tell if he's any better off than he was when he began.

    Mudbound

    Dee Rees' film about the intertwined fortunes, or misfortunes, of two families, one black, one white, in 1940's America. This perhaps should have been a four to six episode miniseries, but Rees packs in a lot in the just over two hour run time.

    The title is apt. The Mississippi farm where most of the film takes place is an endless plane of damp soil, and the characters seem to spend most of their film trudging through it, lightly dusted in it, or rolling about in it. Like the racism which the film examines, no one can fully extricate themselves or clean themselves of it. America's original sin is embedded in its dirt, and it's appropriate that the most fantastic, loving gift in the film is an outdoor shower one character builds for another. 

    Mudbound shows how a tightening economy is fertile ground in which white working class racism erupts. That's relevant in these times, but also in all times. Jason Clarke, as the patriarch of the white family, grapples with the virulent racism of his father Pappy (Jonathan Banks of Breaking Bad fame), but his shame over the struggle to support his family provokes all his worst instincts. The movie also shows how a larger frame, that of WWII and the integrating institution of the military, transcends and diminishes racism, as seen in the friendship between the black son Ronsel (Jason Mitchell) and Jason Clarke's brother Jamie (Garrett Hedlund), both returning WWII veterans grappling with PTSD.

    We also see the mutual bonds of motherhood, as the respective matriarchs, played by Carey Mulligan and Mary J. Blige, find common ground along the racial fissure in the shared struggles of raising children in the economically depressed countryside. The film situates racism in the context of that time, so the choice to hear voiceover from multiple characters feels right rather than confusing

    One sign the film may have worked better as a miniseries is the disappearance of Pappy for a long stretch after his early introduction. When he returns late in the film only for a climactic eruption of violence, it feels wedged in where most of the film has a looser, more poetic feel. But for most of the running time, Mudbound has the scope to look at the architecture of racism and the broadness of heart to observe how everyone navigates its designs.

    I Love You, Daddy

    Who would've thought that the one 35mm black and white film with multiple split diopter shots and a sweeping orchestral score from TIFF would be this late addition to the lineup from Louis C.K.?

    Louis C.K. plays successful TV showrunner Glen Topher who struggles with how to parent entitled daughter China, played by Chloe Grace Moretz as a modern day Lolita. Topher is a bit of a wealthy mope. When his daughter falls under the spell of his idol, the now middle-aged film director Leslie Goodwin (John effing Malkovich), rumored to have had a scandalous affair with an underage actress in his past, Topher talks himself into knots while she runs circles around him before she just plain runs off with Goodwin to Europe.

    As with his standup, Louis leans into the uncomfortable here. Goodwin clearly hearkens to Roman Polanski and, more specifically, Woody Allen. Recently, Louis C.K.'s past itself has been put to question, but it didn't seem to deter him here. C.K. worked with Woody Allen in the past, as have so many of Hollywood's elites, and when this film screened at TIFF, Harvey Weinstein's scandal hadn't broke. If it felt a bit uncomfortable in the screening at TIFF, the Weinstein bombshell has only added more static electricity. To try to explore the gray zone of this topic now feels like wandering in the fog near a cliff.

    Perhaps that's why, even though this is Louis C.K., the film shrinks away from itself after ratcheting up the controversy. The film meanders a bit, a common problem with works edited by the director; there's a reason most director's cuts don't make it to the big screen. Chekhov's first act gun doesn't quite go off here; by film's end it has been removed from the premises for safety.

    C.K.'s humor tends to work because he presents himself as exhibit A of any human foibles he ridicules, and there's a lot of that here. Charlie Day, as his vulgar, wisecracking sidekick, gets no shortage of barbs in at Topher's expense, acting almost as C.K.'s id, saying the things C.K. the comedian would never hold back.

    One of Louis C.K.'s great jokes is "of course...but maybe..." The fun is that he finishes his thought after saying "maybe." This movie feels like "of course" without anything after the "maybe," just a shrug. 

    [No maybe on this though: we need more Malkovich. He is great here. He is missed.]

    The Disaster Artist

    I have never seen cult film The Room, but now I've seen The Disaster Artist, about the making of The Room, with a theater full of people who have seen The Room, and it feels as if I have.

    James Franco plays director Tommy Wiseau, the director of The Room. Very few people are purely bizarre, but Wiseau is a genuine weirdo. An accent that can't be placed, bizarre diction, long rocker hair, a personal fortune from an undetermined source, a pale and unplaceable (Eastern European?) sort of face, and a way of interacting with other humans that feels as if the gulf can't be bridged. One can see why Franco gravitated to this role; in his own work he is also an outsider artist, whose work seems to resonate most strongly for an audience of one, himself.

    I've never been much of a "so bad it's good" person. I'm not sure I want to actually sit through The Room, especially as the end credits of The Disaster Artists side by side shots of the making of The Room with the original clips from the film, making it clear the accuracy of the loving recreations. The Room looks to be so bad it's awful. And The Disaster Artist doesn't have much to say about art beyond the usual fortune cookie aphorisms about believing in yourself, how few are actually good, and so on.

    What helps the film, and Wiseau, remain endearing is the revelation that as odd as Wiseau is, he has one in common with us all: he deeply wants to be loved and appreciated. It's an amiability which Franco, for all his artistic self-indulgence, also shares.

    While the film itself might not be anything memorable, and in fact it's likely to be less enduring than The Room, watching this midnight screening, the most packed house of the festival for me, surrounded on all sides by devotees of The Room, all of whom took turns initiating me into the phenomenon (we were handed props like plastic spoons and mini footballs on the way in, all of which my neighbors explained to me) was a blast. It reminded me of the joys of the age pre-abundance, when all we had were a few common stories, so we made do and bonded over them. When Wiseau walked on stage after the screening, having seen the film for the first time himself with all of us, he received a thunderous standing ovation, and I couldn't help grinning.

    The Room isn't a movie you'd enjoy at home by yourself. It has to be seen in a theater, in the company of other fans, tossing footballs and spoons in the air, reciting lines word for word, so that we can remind ourselves that what makes "so bad it's good" work is that sometimes, all that brings us together is something we all agree is terrible.

    Thelma

    Joachim Trier tries his hand at the horror genre. His Oslo, August 31 and Reprise were both deft at turning the inner life inside out, so it's strange that Thelma struggles to do the same with the titular character's repressed sexual desires for her college classmate Anja despite more overt use of psychological visuals. Not that the imagery isn't gorgeous, the Biblical images of crows flying into windows and snakes writhing tightly around naked female bodies are as sleek as Scandinavian furniture. It's just that true horror has a slippery, familiar mystery to it, a sense that we could rid ourselves of our dread if we could just grasp it, yet not knowing why we can't.

    Trier is one of the more empathetic filmmakers going, especially to the existential turmoil of youth, and it always feels as if the less he pushes and the more he trusts his instincts, the more alluring his work. Something in Thelma feels overly schematic.

    I'll never forget the scene in Oslo, August 31, where the lead character is out in public, seated at a table, just listening to the sounds of all the people around him. Anyone who has ever felt that no one understands their alienation from the world can watch that scene and see that someone, in fact, does.