What causes the placebo effect?

Via Marginal Revolution, results of a fascinating study into what causes the placebo effect when it comes to wine.

When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to experience the cheap wine in the same physical way as the expensive wine? Research in the Journal of Marketing Research has shown that preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes.
 

The next time you open a bottle to serve your diner guests, tell them it's more expensive than it actually is. It's a free way to boost their enjoyment!

Some people may be more susceptible to the placebo effect than others, though research is very sparse.

Boys Don't Cry

Frank Ocean's next album will be titled Boys Don't Cry.

With their songs about primary emotions like love and sadness, the Cure are in many ways a boy band. They are very easy to become infatuated with, but they are safe, and safety is a great part of their appeal. Even at their most funereal—and they once wrote a song called “The Funeral Party”—the Cure make comfort music. Compared with the volatility of punk, or the bombast of Meatloaf and Led Zeppelin, who both placed high on the charts in 1979, the Cure were subdued—they took the heat out of playing guitar. “Boys Don’t Cry” arrived in the wake of punk, but it wasn’t about anger; it was about love. It’s a simple song about a broken heart, and it sounds like a summer’s day—a summer’s day that threatens to dissolve into rain.
 
There are many contemporary pop musicians making music that sounds like the Cure, but Frank Ocean isn’t one of them. And yet, like Smith, Ocean is very capable of writing songs that are in thrall to pasts made more painful, and yet more perfect, by memory. His second* mixtape, released in 2011, was called “nostalgia, ULTRA.” On its ninth track, “There Will Be Tears,” Ocean sings, “I can’t be there with you, but I can dream.” The “you” of the lyric is an absent father; in the song’s verse, Ocean remembers his grandfather as “the only dad I’d ever know.” “Hide my face, hide my face, can’t let ’em see my crying,” he sings, “’cause these boys didn’t have no fathers neither.” In this song, the command that boys don’t cry feels especially cruel, bound up with a version of masculinity in which fathers must never be missed, or mourned. “You can’t miss what you ain’t had,” Ocean goes on. “Well I can, I’m sad.”
 

His last album channel ORANGE was so great.

Blue is the new orange

A data analysis of paintings across the decades shows a market share gain for the color blue at the expense of the still predominant color, orange.

Orange and blue happen to be the two most popular colors in Hollywood's palette as well. Part of the predominance of orange is because human flesh tends to fall somewhere in that spectrum. There are many theories as to why color correction suites everywhere lean this way.

One explanation is that it's an over-adherence to complementary color theory.

This screenshot from the excellent color theory and exploration site, kuler, shows what happens when you apply complementary color theory to flesh tones.  You see, flesh tones exist mostly in the orange range and when you look to the opposite end of the color wheel from that, where does one land?  Why looky here, we have our old friend Mr. Teal.  And anyone who has ever taken color theory 101 knows that if you take two complementary colors and put them next to each other, they will "pop", and sometimes even vibrate.  So, since people (flesh-tones) exist in almost every frame of every movie ever made, what could be better than applying complementary color theory to make people seem to "pop" from the background.  I mean, people are really important, aren't they?
 

Knowing a bit about the Hollywood blockbuster movie production process, it's not that surprising that a particular color palette would come into vogue. The whole idea behind franchises is risk mitigation and building off of what has worked before. The same colorists probably work on many of these movies, at this point they've probably got the orange and teal color palette saved as a preset. What's the economic incentive to innovation here? How many viewers go to such movies for the distinctive color palette?

Why no one understands you

Most of the time, Halvorson says, people don’t realize they are not coming across the way they think they are. “If I ask you,” Halvorson told me, “about how you see yourself—what traits you would say describe you—and I ask someone who knows you well to list your traits, the correlation between what you say and what your friend says will be somewhere between 0.2 and 0.5. There’s a big gap between how other people see us and how we see ourselves.”
 
This gap arises, as Halvorson explains in her book, from some quirks of human psychology. First, most people suffer from what psychologists call “the transparency illusion”—the belief that what they feel, desire, and intend is crystal clear to others, even though they have done very little to communicate clearly what is going on inside their minds.
 
Because the perceived assume they are transparent, they might not spend the time or effort to be as clear and forthcoming about their intentions or emotional states as they could be, giving the perceiver very little information with which to make an accurate judgment.
 

From this piece at the Atlantic, an overview of concepts from Heidi Grant Halverson's No One Understands You and What to Do About It. A useful catalog of psychological concepts like the primacy effect that are in play, and just good general advice not just for the home but the workplace.

We live in our own heads, it's not surprising we overestimate our own emotional transparency. In film school, for one class on directing actors, all of us directors spent time trying to emote into a mirror (you can also videotape yourself and watch yourself live to really amp up your own discomfort). It was a useful exercise in realizing just how inscrutable most people's faces can be, and also how hard it is to be a great actor. The concept of bitchy resting face is humorous but is just one example of how much baseline information asymmetry exists in day to day human relations.

The easiest solution? Overcompensate on communicating your feelings, and do so explicitly and specifically. 

“If you want to solve the problem of perception,” Halverson says, “it’s much more practical for you to decide to be a good sender of signals than to hope that the perceiver is going to go into phase two of perception. It’s not realistic to expect people to go to that effort. Can you imagine how exhausting it would be to weigh every possible motivation of another person? Plus, you can’t control what’s going on inside of another person’s mind, but you can control how you come across.”
 
People who are easy to judge—people who send clear signals to others, as Halvorson suggests people do—are, researchers have found, ultimately happier and more satisfied with their relationships, careers, and lives than those who are more difficult to read. It’s easy to understand why: Feeling understood is a basic human need. When people satisfy that need, they feel more at peace with themselves and with the people around them, who see them closer to how they see themselves.

Tips on disaster relief giving

With the tragedy in Nepal, I turned to GiveWell, as usual, for some guidance on how best to contribute to the relief effort. GiveWell doesn't have any specific research for Nepal, yet, but they reposted their general tips on disaster relief giving.

5. Give to organizations that are transparent and accountable. In general, we’ve found that relief organizations disclose very little about what activities they undertake and how they spend relief funds (more at our reports on the 2010 Haiti earthquake and the 2011 Japan tsunami). In general, when a disaster strikes, the first organizations we turn to are:
  • Doctors Without Borders (MSF), which has distinguished itself with well-above-average transparency in both of the cases listed above. In the case of the 2011 Japan tsunami, it straightforwardly disclosed that it was not seeking more funding for use in the relief effort, and was one of the only organizations to do so. We believe it’s worth rewarding MSF for its unusual transparency, and if it doesn’t use your money on this disaster, it will likely use it to address a less-publicized crisis.
  • The local Red Cross. The Red Cross generally takes a leading role in a relief effort and (it seems to us) is assigned credit/blame for how the overall effort goes, to a greater degree than other nonprofits. The American Red Cross will often redirect donations to the local Red Cross, minus a sometimes-substantial fee.
We wrote more about these two options when we made recommendations about how to respond to the 2011 Japan earthquake/tsunami.
 

I didn't realize American Red Cross took a big when redirecting donations to other countries. That seems...uncharitable.

And, as always, this is a useful reminder.

6. Think about less-publicized suffering. Every day, people die from preventable and curable diseases, in many cases because they lack access to proven life-savers such as insecticide-treated nets. Their day-to-day suffering isn’t well-suited to making headlines, and they generally don’t attract the attention and dollars that disaster relief victims do – yet we believe that donations targeting these populations do more good than disaster relief donations.