Too bad. Play had become one of my favorite quarterly publications in the NYTimes. I'd rather have Play than their quarterly Fashion or Travel magazines. That they couldn't round up enough advertisers to justify a quarterly publication is surprising to me.
Which is why it saddens me to tell you that Play is closing shop, a victim of the ailing economy crippling all businesses these days. We had such grand plans for Play in 2009, and the regret runs deep; Play has been the kind of publication one doesn't get to create much anymore. But we're grateful to have had the chance to make this magazine, and to have had such a rich relationship with so many devoted readers. Believe me, you'll be missed.