Joey Chestnut unseated six-time winner and reigning champion of the Nathan's hot dog champion Takeru Kobayashi by eating 66 hot dogs to Kobayashi's 63 in 12 minutes. Judges deducted from Kobayashi's final count because he suffered a "reversal"--a euphemism for vomiting--after the 12 minutes were up. 66 hot dogs in 12 minutes works out to 1 hot dog consumed every 10.9 seconds, a rate which has me contemplating a reversal just thinking about it.
No one, even Chestnut or Kobayashi, had cracked 60 hot dogs in 12 minutes before, so clearly they're pushing each other, and the grand sport of competitive eating, to new heights.
Joey Chestnut is a great name. If he weren't a competitive eater he could be an adult film star.