Chuck Klosterman writes in Esquire about the potential downside to Snakes on a Plane. I don't think it's as tragic as he makes it out to be. Hollywood already cranks out cookie cutter movies all the time, chasing after past successes as if buying last week's winning lottery number will improve one's chance of winning the next lottery. If Snakes on a Plane is a commercial success, we'll probably get an awful sequel or two regardless of whether or not the first was any good, but that's no different than plenty of other film franchises. Hell, we're about to get another Rocky movie in which an aging Sylvester Stallone goes up against Antonio Tarver. Snakes on a Plane is just business as usual, albeit with a new trigger, that being the plain yet descriptive title.
Or perhaps it's more than the title. The novelty of that wore off for me a while ago. I think the magic ingredient here is the promised presence of the foul-mouthed, indignant Samuel L. Jackson persona. If, in SOAP, he suddenly screams, "Yes, they deserve to die and I HOPE THEY BURN IN HELL!" then you'll see entire theaters erupt in applause.
It must be fantastic being able to entertain people by ranting and raving and cussing like a sailor. I wish I had that power. Then, when a waiter angered me, I could just scream at them and yet bring them some small measure of joy to them at the same time.