I'm not a huge fan of the Lebrons Nike commercials. I don't really understand them. But this new commercial (another link here) for the Jordan Melo M3 shoe? That I like. Notice the clock at the end: 2.4 seconds left. The shoe releases Nov. 24. Jordan wore 23 (and yeah, Kobe wears 24 now, but...well). The commercial screams Wieden + Kennedy and recalls classic Jordan Nike commercials like the classic one for the Jordan XXI.
Not surprisingly, Melo is part of Brand Jordan.