The dress meme was a bit exasperating for a few days there in its oppressive ubiquity. It was the overexposed photo that launched a thousand think pieces about perception and epistemological humility. If there is an optical illusion hall of fame the dress can assume its position next to old lady/young lady and which line is longer.

I thought I was done with that damn dress forever, but this is a clever newsjacking of the meme by the Salvation Army in South Africa, even if the practice of newsjacking, a term I'd never heard of until I saw this piece, sounds a bit shady, as so many content marketing practices do.