Each residency is a reflection of the demographic the property is going for—the Mirage made a play for the affluent and not-quite-debaucherous late 30s/early 40s crowd with Boyz II Men, these boyz who are now patchily gray men, who remain pure in their desire to romance you, to make gauzy, romantic, sweet, consensual love to you, and quickly retreat when you give the nod, who wear sequined letter sweaters and overestimate the impact their music had on our sex lives (“I bet there are some Boyz II Men babies in here!”). The Venetian very much wants the Midwestern, soft-country audience of Tim McGraw and Faith Hill. Planet Hollywood, with its hot pink accents and movie-themed rooms, was built for the Britney fan.
It’s only late in the evenings that Vegas visibly becomes what the tourism board says it is: young and saturated with sex—and not the Boyz II Men-sanctioned lovemaking kind, either. Out on the Strip, aging women wear shirts that say “Girls! Girls! Girls!” A man working for a competing strip club has a shirt that says “Orgasim Clinic: Accepting New Patients.” (Sic on that tragic typo.) Single-named DJs pump their skinny arms as women in tight tube dresses and Lucite heels they bought online a year ago straddle mouth-breathing men on VIP couches like they just heard there was an asteroid headed toward earth or just took a handful of Ecstasy; platonic girlfriends decide to make out at no urging at all because we’re in Vegas bitchez! One does not have to go far to feel the erection of a stranger in the rear of one’s jeans. It is in these small, handsy hours of the night that Caesars’ hope for Britney was born.
Taffy Brodesser-Akner on Britney Spears residency at Planet Hollywood in Las Vegas.
I enjoyed this economic breakdown from AEG Live president John Meglen before her residency began. It's telling about the economics of Vegas.
“Even if you believe in Britney, that gives you 50 shows [per year], great, what are you going to put in there your other 200 nights a year?” Meglen told me, in his office in L.A. “If all they have in there is Britney Spears and she is sold out for 50 shows, they have failed. They need Britney Spears and the Spice Girls and Jennifer Lopez and Pink or whoever, okay?” That said, even if the theater is sold out and the seats filled, that doesn’t quite fulfill the residency’s mission, which is to say: Vegas may claim to want youth, but young people aren’t actually good for business.
“You have to ask, ‘Are those kids buying tickets yet?’” Meglen continued. “Because most of them still are seven in a carload driving out from Southern California, they all sleep in one room, they spend the day at the pool and at night they go to the clubs. They’re great at using the workout room, that comes with your ticket. They don’t get the body scrubs or the facial wraps, you know? They don’t gamble and they don’t eat at restaurants and right now, in my opinion, it’s fucking tanking the whole fucking city.”